Sony Ericsson and Nokia both focal point on nomadic phones but have different types of nomadic phones and different naming system for their nomadic phones.
2.1 The brands/types of merchandises
Sony Ericsson and Nokia both produce nomadic multimedia devices and line scope of merchandises and concentrate on nomadic phones.
Nokia has followed many types of calling system since they have developed calling system. The old calling system of Nokia uses four figures to call different theoretical accounts. Four figure naming system are divided into 8 types. It includes 1xxx “ Ultra basic ” ,
2xxx “ Basic ” , 3xxx “ youth Expression ” , 5 thirty “ Active ” , 6 thirty “ Authoritative Business ” , 7 thirty “ Experimental ” , 8xxx and 9xxx. Different series of phones have different characteristics and mark market. The most low-cost phones of Nokia are the Nokia 1000 series. It is designed for those users who are satisfied with basic characteristics such as doing calls, SMS text messages, dismay clock and reminder. Similar to 1000 series, 2000 series are entry-level phone. However the characteristics of 2000 series are more than the characteristics of 1000 series such as color-screen, some characteristic camera and Bluetooth. The Nokia 3000 series are chiefly mid-range phones which target the young person market. There are no 4000 series of Nokia phones. It is believed that it is because tetraphobia which means the fright of the figure 4. 4 is sound like decease in some East Asiatic parts such as China, Taiwan and besides Malaysia. Therefore, Nokia avoid making edginess of the consumers in those specific states by jumping to 5000 series alternatively of continue with the 4000 series. The Nokia 5000 series have the similar characteristics with the 3000 series but holding more characteristics towards active persons. The 6000 series consists of most of the Nokia phones. It produces mid-range to high-end phones with higher sum of characteristics. Nokia 7000 series consist of more consumer-oriented household of phones and aim fashion-conscious users. Nokia 8000 series is characterized by attraction and biotechnologies nevertheless the biotechnologies is focus on the visual aspect of the phones but non the characteristics. Nokia 9000 series was the first merchandise in Nokia ‘s Communicator series in 1996.
Damian Koh ( 2010 ) stated that the current naming system has 4 classs which are N, E, X and C series. N means new engineering series and E means enterprise series. N series is the Nokia ‘s most advanced smartphone series. It is designed for the consumers who are looking for phones with advanced multimedia and connectivity characteristics. E series is designed for concern usage and it includes business-optimized smartphones. X bases for Xpressmusic series and C stands for consumer series. X series intend to pull immature consumers who are looking for phones with music and amusement characteristics. C series is more low-cost series among all the series above.
2.1.2 Sony Ericsson
Sony Ericsson has its ain naming system and different classs of nomadic phones. David Gonzales ( 2008 ) stated that there are few chief classs of nomadic phones produced by Sony Ericsson which are walkman-branded W series music phones, cyber-shot-branded K series and C series phones, UIQ Smartphone P series phones and others. W stands for Walkman and it shows that W series are music phones which are introduced in twelvemonth 2005. C series which are introduced in twelvemonth 2006 are newer series of K series. C series are cyber-shot phones and concentrate on the quality of camera which are included with the phones. The UIQ Smartphone P series of Mobiles are introduced in 2003. They are noteworthy for their touch screens, QWERTY keypads on most theoretical accounts and usage of the UIQ interface platform for Symbian OS.
Sony Ericsson has its ain naming system for their nomadic phones. There are three methods of calling system in the yesteryear. These formats are all get downing with a capital missive which represents the series of the phones. The most common naming system was utilizing five or six characters. Followed after the capital missive, three Numberss of which first Numberss indicates the sub-series of the phones. Second figure indicates the sum of patterned advance from the old release and the 3rd figure can be a ‘0 ‘ , ‘5 ‘ or ‘8 ‘ . ‘8 ‘ means a fluctuation of the phone destined for a different market without a characteristic or used to divide phones which have indistinguishable specifications but the designs are different. ‘5’refer to newer theoretical accounts, where the first two Numberss and ‘0 ‘ have already been used in a old theoretical account.
Another format uses three characters which is a newer system than “ five-character naming system ” but still considered as old calling system. It is believed that this format is intended for calling flagship theoretical accounts of each phone series due to the limited enumeration combinations. Followed after the capital missive, the first figure is used to bespeak the sum of patterned advance from the old release. The concluding small letter missive describes the market for which a merchandise is intended. Often the last missive is left out to depict the phone generically with no part specific stigmatization. The oldest naming system uses four characters.
All the calling system above utilizations lowercase missive at the terminal of the theoretical account name depends on the market that Sony Ericsson intended to sell. Existing small letter letters are A which is for Americas, C which is for China, I which stands for international. An ‘im ‘ used for i-mode phones. For those which are without any lowercase missive at the terminal are non specific for any states or faiths.
There is a new naming system after the 2008 Mobile World Congress which is utilizing four characters. These characters are the “ Series ” , the “ Range/Class ” , the “ Version ” and the “ Form Factor ” . First figure followed after the capital missive is to place the scope or category. Second figure is used to distinguish the version of phones. Models stoping in 0, 1 and 2 are candy bars, stoping in 3, 4 and 5 are skidders, stoping in 6, 7 and 8 are clamshells, and theoretical accounts stoping in 9 will hold other, unspecified signifier factors stated by David Gonzales. ( 2008 )
2.2 Slogan and Logo
Nokia and Sony Ericsson have different mottos and logo which have different significances.
Nokia logo 1865
Nokia used this logo from twelvemonth 1865 to 1966.
Nokia Finnish Rubber Works logo
Nokia used this logo from twelvemonth 1965 to 1966.
Nokia arrows logo
Nokia used the Nokia “ pointers ” logo before the Connecting People logo.
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Nokia introduced its “ Connecting Peoples ” advertisement motto, coined by Ove Strandberg and used since 1992. This earlier version of the motto used Times Roman Small Caps fount.
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Nokia ‘s current logo has been used by Nokia since 2006. The “ Connecting Peoples ” motto has been redesigned by utilizing Nokia ‘s proprietary ‘Nokia Sans ‘ fount.
Slogan of Nokia is “ Connecting Peoples ” by Famouslogos. ( 2010 )
2.2.2 Sony Ericsson
How to make the Sony-Ericsson logo – Photoshop tutorial
In future, Sony Ericsson will utilize the seven new colourss of the logo, in add-on to the criterion viridity. The domain is a combination of letters “ S ” for Sony and “ E ” for Ericsson. The current motto of Sony Ericsson is “ Make. Believe ” . The former motto of Sony Ericsson was “ It ‘s a Sony ” , “ like.no.other ”
2.3 Current Business Development
Current development of Nokia consists of central offices, figure of employees, location of offices, location of development and research and gross. Headquarters of Nokia is Espoo, Finland. Nokia has 132430 employees up to twelvemonth 2010. Nokia has office at New York, Latin America, Brazil, China, South East Asiai??India and Dubai. Nokia Research Center ( 2010 ) stated that Nokia has development and research Centre in Helsinki ; Tampere ; Toijala ; Tokyo, Beijing ; Budapest ; Bochum ; Palo Alto, California, Cambridge and Massachusetts. The major production mills of Nokia locate at Salo, Finland ; Beijing, China ; Dongguan, China ; Chennai, India ; Komarom, Hungary and the Ruhr part at Germany. Latest gross of Nokia is a‚¬42.45 billion in 2010.
2.3.2 Sony Ericsson
Current development of Sony Ericsson consists of central offices, figure of employees, location of offices, location of development and research and gross. In contrast to Nokia, Headquarters of Sony Ericsson is Hammersmith, London, United Kingdom. Whereas Nokia has 132430 employees, Sony Ericsson has 8,450 employees up to twelvemonth April 2010. Nevertheless, Sony Ericsson has office at Singapore which is subdivision of Asia Pacific, China, German which is subdivision of Europe, Middle East and Africa Region and America. Unlike Nokia, Sony Ericsson has development and research Centre at Sweden, Japan, China, Germany, the United States, India, Pakistan and the United Kingdom. On the contrary, gross of Sony Ericsson is a‚¬6.294 billion in 2010.
Differences between Nokia and Sony Ericsson affect the development and their place in the industry.
5.1 Differences between Nokia and Sony Ericsson
Nokia and Sony Ericsson have different schemes and mission which result in different manner of development. Nokia produces more low-end nomadic phones whereas Sony Ericsson produces more high-end nomadic phones. Nokia develops markets like China, India, the Middle East and Africa nevertheless Sony Ericsson does non concentrate on the markets in the Middle East and Africa. Nokia divided series of phone depends on monetary value of phones while Sony Ericsson divided series of phone depends on characteristics of phones. Nokia focuses on the characteristics which are more practical whereas Sony Ericsson focuses on amusement characteristics such as music and camera characteristics. Nokia is more experient because it started concern in 1966 nevertheless Sony Ericsson is less experient as it started joint venture in 2001. Mission of Nokia dressed ores on communicating whereas mission of Sony Ericsson concentrates on amusement and connecting. Nokia has its ain research Centres which cooperate with universities whereas Sony Ericsson does non hold any research Centre. Unlike Sony Ericsson, Nokia has more employees. Sony Ericsson has a series of eco-phones which named Green Heart whereas Nokia are presently used the recycled plastics merely in packaging but non yet in nomadic phones.
Nokia has many advantages that make it stand a better opportunity to be more successful than Sony Ericsson for current state of affairs. Nokia produced multi-function Mobile phones which are cheaper which fit people ‘s demand in Middle East, Asian and other developing states. Nokia concentrates on the development in Middle East and Asian which is become more of import. Sony Ericsson is better than Nokia in pulling immature coevals because of its characteristics. Nokia started concern earlier than Sony Ericsson and has created trade name consciousness and trade name trueness for which Sony Ericsson is unable to catch up so easy in short clip. Nokia is the largest nomadic phone maker worldwide. The confederation will do Microsoft ‘s Windows Phone 7 a stronger rival against Android and Io. Nokia is actively researching in unfastened invention through research coactions with major. There are 500 NRC squads in Europe, Asia, Africa and North America. Green Heart series of Sony Ericsson emits less CO2 during its fiction and use. It is besides packed in a little box without paper manual, includes an eco-charger, and its screen is made of a lower limit of 50 % recycled plastic. E-manual saves over 90 % in paper and reduces the environmental impact of transporting the concluding merchandise through more compact packaging. The smaller packaging allows Nokia to direct more phones with each cargo ; cutting down CO2 from transit. The phone is optimized by exposing visible radiation detector that uses less energy. The phone is colored with waterborne pigment that lowers exposure to Volatile Organic Compounds ( VOC ) .