Online activities of an e-business

This study focuses the on-line activities of a specific web site. This study is written from the relevant e-business literacy. The chief intent of the study is to happen out on-line stigmatization and cyberspace selling scheme of a web site. As a planetary online site www.asus.com is chosen for this study. This company function their client through online from 25th October 1995 ( datamonitor.com, 2010 ) . From that twenty-four hours this site is altering and updating their web site and go more client oriented. The name Asus semen from the last four letters of Pegasus. Pegasus is a winged Equus caballus in Greek mythology which represents the inspiration of art and acquisition ( hypertext transfer protocol: //www.asus.com ) . So Asus represent strength, creative activity, quality and invention which they prove by presenting different new merchandise. Asus.com is chiefly an American web site which gross revenues electronic devices. In this study some theoretical accounts and methodological analysiss are use to happen out the stigmatization and cyberspace selling scheme of www.asus.com.

Aim

The chief aim of the study is to happen out the strength and failing and the lacking of asus.com. The chief focal point of the study is what errors are done in the yesteryear and how they can better their online stigmatization and cyberspace selling scheme. In the past asus.com made some extraordinary online selling which is marked on this study. Peoples who read this study can acquire thought about on-line stigmatization and internet selling of asus.com.

Methodology

Branding

Today ‘s market is really much client oriented. It is really hard for companies to distinguish one merchandise to another. So branding is the key which can make a difference for the client. Brand or branding makes a merchandise valuable to the client. Brand or stigmatization is a logo, mark, symbol or name which helps to place one merchandise from other merchandises. Harmonizing to The American Marketing Association a trade name is “ a name, term, mark, symbol, or design, or a combination of them, intended to place the goods or services of one marketer or group of Sellerss and to distinguish them from those of rivals ” ( Marketing Management, pg 418, 11th edition, Philip Kotler ) . But many people thing stigmatization is non merely a name, mark, symbol or design but more than that. Leslie de Chernatony and Malcolm McDonald said about trade name in their authoritative 1992 book Making Powerful Brands as “ An identifiable merchandise or service augmented in such a manner that the purchaser or user perceives relevant unique added value which match their demands most closely. Furthermore, its success consequences from being able to prolong these added values in the face of competition ” . So a trade name is an added value which provide characteristics merchandise what the clients want. Ausu.com is a site where clients can happen features electronic merchandise like laptops, notebook, desktop, show, and personal computer constituents. This site provides a broad scope of merchandise to their clients. They trade name their merchandise online in that site. Many people become confuse about stigmatization and online stigmatization. Dayal et Al. ( 2000 ) describe on-line trade name as “ on the universe broad web, the trade name is the experience and experience is the trade name ” . Harmonizing to him a successful online trade name must hold some trade name promises.

The promise of convenience

The promise of accomplishment

The promise of merriment and escapade

The promise of self-expression and acknowledgment

The promise of properties

The promise of convenience

In Asus.com there is a broad scope of merchandise for the people different topographic point and age. Peoples can purchase merchandise from this site from all over the universe. Asus is bettering their merchandise every twenty-four hours for their clients. For the client who like games can acquire the experience of different game related merchandise in the Republic of gamers ( ROG ) portal site of Asus.

The promise of accomplishment

Asus.com is altering their site and bettering twenty-four hours by twenty-four hours. They besides changed their motto and made it more dependable and relevant for their clients. Jonney Shih Asus Chairman announced the new slogan “ Inspiring invention, Persistent perceptual experience ” and introduced some new advanced merchandise in a conference held at CeBIT 2009 in Hannover, Germany. In Asus.com clients can happen new approaching merchandises. Asus as a trade name late acquire an accomplishment of high velocity RAM. Asus Maximus i?‰i?‰i?‰ expression reaches the highest DDR 3 record. Asus make a record of Ram velocity: 1692.1 MHz ( 2:12 ) @ 11-15-15-31. ( Samual, 2009 ) Asus ever want to give something new to their clients. Asus and Garmin jointly create a cell phone. The chief characteristic of this phone is pilotage and the phone is called Nuvifone. ( hypertext transfer protocol: //support.asus.com/ , ) To fulfill their clients Asus makes alteration in their merchandises.

The promise of merriment and escapade

Asus provide different types of merchandise for different clients. There is a immense merchandise list for the client from where they can acquire their best merchandise. Asus made some interesting merchandise for their clients. Cine Vibe Headphone is one of them. ( hypertext transfer protocol: //www.asus.com ) . Asus makes their trade name more interesting to their clients by presenting new merchandises. One of these interesting merchandises is Lamborghini branded Asus notebook. Lamborghini is one of the most powerful trade names in the universe. So presenting a Lamborghini notebook means serious concern non merely in footings of stigmatization but besides in footings of characteristics. ( Lars-Goran Nilsson, 2010 ) .

Picture: Asus Lamborghini VX6 notebook

Asus non merely made their merchandise for grownup but besides made for kids. Asus trade name is celebrated in every age degree people. Asus made Disney ‘s Netpal for kids which are a smart move in stigmatization. Again Asus made a merchandise with another universe celebrated trade name Disney. This notebook described as a “ plaything breakage work stoppage ” by one of the biggest personal computer marketer personal computer universe. ( Liliana Dumitru-Steffens, 2009 ) . Asus is a client oriented trade name. Asus made characteristics merchandise for their clients. By presenting go outing and new thoughts Asus made their trade name more powerful to their clients.

Picture: Asus- Disney ‘s Netpal for kids

The promise of self-expression and acknowledgment

For self-expression and acknowledgment Asus.com provide rank service for the clients. Customer can acquire registered in Asus web site and can acquire merchandise information and price reduction. Members can besides upgrade their rank as VIP member. VIP members can acquire their alone personal merchandise page. VIP can besides acquire ain proficient letter box. VIP members are send mail about new publicity, advertizement, hot trades and selling run qui vive.

The promise of belonging

Asus provide online community to their clients by making forum and registered clients. Through the Asus forum client can portion articles and remarks in different issues. Customers besides can acquire solution of their jobs by the aid of Asus forum.

In this manner Asus promise to do their trade name more powerful and advanced set to their clients.

Harmonizing to Erdem et Al. ( 2002 ) a believable trade name signal helps to make client value by

Reducing perceived hazard

Reducing information hunt cost

Making a favorable, trusty perceptual experience of the organisation

Reducing perceived hazard

There is some major perceived hazard for Asus.com.

On-line dealing is sometimes hazardous because of client information may non be secure. For illustration if person wants to purchase a Mobile from a web site he or she must give his recognition or debit card information to the cyberspace. There are some bogus sites who take the card information from the client and client may lose their money. But Asus.com provides security for the clients. Customers can set the card information in the Asus web site without any hazard.

Customers are disturbed by some companies who send unwanted mails. Sometimes companies send mails to clients without their permission which bother the client. But Asus.com merely sends mail with the permission of the clients. If the client allows Asus merely so Asus send mail to their clients.

Asus provide on-line client service. Customers can acquire updates of their merchandise from Asus.com. Customer besides can mend their merchandise by acquiring solution from the web site. Customer from different states can acquire information in their ain linguistic communication in Asus.com. Almost 19 linguistic communications are provided by this web site. Asus besides provide toll free 24/7 proficient support for their client. If any client wants proficient, fix or update service he/she can get off to Asus.com for the solution.

Reducing information hunt cost

Online stigmatization is acquiring more acceptable to the clients twenty-four hours by twenty-four hours. Through this online branding client can acquire their merchandise really easy. For illustration people use to purchase merchandise by sing the stores in yesteryear. It takes clip and money. But on-line stigmatization gives the chance to the client to acquire merchandise easy. Customer can see the characteristics and monetary value scope online from their place. Customer can buy merchandise easy from their place. Asus.com gives the chance to the client to purchase merchandise online.

Making a favorable, trusty perceptual experience of the organisation

Asus made trade name consciousness to clients by supplying quality goods and services. Asus ever try to give something new and advanced for client. The client trust besides increasing as they are acquiring new and choice merchandise from Asus. Asus late announced that they are traveling to present Windowss 7 phone which the clients are looking for. Asus will travel to establish this phone within 2-3 months. ( Brody McKee, 2010 ) Day by twenty-four hours Asus improving and presenting new merchandise and fulfill their clients which made Asus more celebrated and acceptable for the clients.

Analysis and findings for branding

Although Asus has a good trade name penchant, but in the net client have a opportunity to compare merchandises and monetary value with other companies. The trueness to the trade name can be decrease in the net because cyberspace encourage consumer to test other merchandises. Harmonizing to Chaffey a study was made at 2004, named The Brand new universe, which shows that people buy a big sum of merchandise on the net. But the study besides suggests that experient cyberspace users were more likely to exchange trade names ( 52 % agreed they were more likely to exchange after making online ) comparison to less experient users 33 % ) . ( Chaffey, 2002, p-467 ) . Not merely Asus increasing the traffic in the cyberspace but besides they lost some clients every bit good. In the tabular array 1.1 the addition and decreased in traffic is shown.

Table 1.1

Search Traffic on the Rise and Decline

The top questions from hunt engines driving comparatively more/less traffic to asus.com in the current month than the old month.

Search Question

1 Month IncreaseA

1

asus update

0.11 %

2

asus Indonesia

0.10 %

3

asus drivers

0.09 %

4

asus India

0.09 %

5

e??c?©

0.07 %

6

asus eee personal computer

0.07 %

7

asus netbook

0.07 %

8

asus support

0.07 %

9

asus France

0.05 %

10

eee

0.05 %

Search Question

1 Month DeclineA

1

asus eee personal computer 1005ha

0.42 %

2

asus

0.19 %

3

eeepc

0.18 %

4

asus 1005ha

0.16 %

5

asus motherboard

0.14 %

6

eee personal computer 1005ha

0.12 %

7

asus p6t

0.09 %

8

asus p5k

0.09 %

9

asus laptops

0.09 %

10

a?Zc?•

0.08 %

Table: Last month addition and lessening of traffic of Asus.com ( hypertext transfer protocol: //www.alexa.com/siteinfo/asus.com )

There is an thought about increasing and diminishing traffic of last months in the tabular array 1.1. The tabular array shows that non merely Asus acquire a addition of client but besides there is a lessening of clients every bit good. So on-line stigmatization is non an easy undertaking for Asus.com because client gets more option to take their merchandise online.

Internet selling scheme effectivity

Companies use the cyberspace and electronic mail to marketing their merchandises which is known as e-marketing. Companies give merchandise inside informations, advertizement on the net and send electronic mails to their mark clients which are called e-marketing. Asus.com is an e-marketing site where clients can happen characteristics of different merchandises and advertizement of merchandises.

For an effectual e-marketing there is a scheme established by Paul Smith in 1999 which is called SOSTAC model. Harmonizing to Paul Smith there must be six elements for cyberspace selling.

Situation – where are we now?

Aims – where do we desire to be?

Strategy – how do we acquire at that place?

Tacticss – how precisely do we acquire at that place?

Action – what is our program?

Control – did we acquire at that place?

Situation – where are we now?

Asus.com provides new and advanced merchandises to their clients. Asus have different types of merchandise for different clients. Asus.com is a planetary site. Asus.com gives the chance to their clients to happen merchandise in their district. Customer can acquire in Asus.com in 19 different linguistic communications. The chief end of Asus.com is to supply advanced and choice merchandise. Peoples from all over the universe go to Asus.com. In the tabular array 2.1 there is a scenario of the universe broad traffic of Asus.com.

Table 2.1

Asus.com ‘s Worldwide Traffic Rank

State

Rank

A A Ukrayina

513

A A Taiwan

543

A A Portugal

577

A A Nigeria

608

A A Russia

684

A A Romania

823

A A Malaysia

867

A A Australia

877

A A Iran

1,000

A A Hong Kong

1,057

A A Philippines

1,060

A A Thailand

1,086

A A Italy

1,144

A A Czech Republic

1,316

A A Spain

1,418

A A Belgium

1,425

A A Argentina

1,456

A A Poland

1,487

A A Bangladesh

1,672

A A France

1,715

A A Germany

1,820

A A Canada

2,130

A A Pakistan

2,286

A A United Kingdom

2,347

A A United States

2,404

A A India

3,278

A A China

5,593

A A Japan

6,108

Table: Asus worldwide traffic rank ( hypertext transfer protocol: //www.alexa.com/siteinfo/asus.com )

Aims – where do we desire to be?

Another of import component of SOSTAC model is -where do company really want to be? Every company wants to be foremost in their sector of concern but because of high competition it becomes hard. Asus.com attempt to fulfill their client with their merchandise and services. Asus.com provides fix, download and update services in their web site. Customers can easy acquire their solution of their job from place. The mean load clip of Asus.com is 1.813 2nd which is marked by www.alexa.com. But still 57 % sites are faster than Asus.com.

Strategy – how do we acquire at that place?

Asus.com segments their market in two ways geographic and demographic. In the site of Asus there is different location for different people. Peoples who live in USA can come in the site with their location. This is same for the client of UK, Bangladesh, India, Argentina and other states. Harmonizing to www.alexa.com, Customer browses Asus.com from place and school. Asus besides divided their merchandises in footings of age, income, sex, instruction and gender. There is merchandise for immature people and kids. Asus- Disney ‘s Netpal notebook for kids is a good illustration of demographic cleavage of Asus.com. Mostly male who are at the age of 25-34 visits Asus.com. Audience of Asus.com chiefly go to asus, eeepc, eee.pc, asus.drivers in this sites.

Table 2.2

Audience Snapshot

Top Search Queries for Asus.com

Question

Percentage of Search Traffic

1

asus

35.43 %

2

eeepc

1.19 %

3

eee personal computer

1.00 %

4

asus eee personal computer

0.93 %

5

asus drivers

0.92 %

6

asus support

0.84 %

7

asus.com

0.66 %

Table: Audience snapshot ( hypertext transfer protocol: //www.alexa.com/siteinfo/asus.com )

Customer can acquire support for their merchandise from this site. They besides can acquire solution of their jobs by directing electronic mail to Asus.com. Customer chiefly searches for laptops from Asus.com.

Table 2.3

Where Visitors Go on Asus.com

Subdomain

Percentage of Site Traffic

asus.com

36.9 %

support.asus.com

17.2 %

eeepc.asus.com

8.1 %

event.asus.com

5.6 %

usa.asus.com

4.2 %

Table: Where visitant travel on Asus.com ( hypertext transfer protocol: //www.alexa.com/siteinfo/asus.com )

Tacticss – how precisely do we acquire at that place?

Asus.com provides rank and VIP rank installations for clients. Customer can acquire update about merchandise, run and advertizement of new merchandises if they want. Asus.com site have a forum where clients can give their valuable sentiment. Customer besides can get off Asus.com straight.

Action – what is our program?

Asus.com develops their site twenty-four hours by twenty-four hours. Asus.com introduces new and advanced merchandises for their clients. They get many awards like best device, best motherboard and many more.

Control – did we acquire at that place?

To find the public presentation of any site a company must hold the control over the site. Through this control procedure a company can acquire their public presentation. Asus.com makes study to their members to happen out their public presentation to their clients. Asus.com can acquire the information about their rivals and clients from popular questions of their site.

Table: 2.3

High Impact Search Queries for asus.com

Popular questions that are relevant to this site and are actively targeted by rivals publicizing on hunt engines. Click on questions below to detect who is publicizing for these questions.

QueryA

Impact FactorA

Query PopularityA

QCIA

asus

52.02

74

31

asus eee personal computer

3.37

50

60

asus eee

3.22

50

65

eee personal computer

2.76

53

54

eeepc

2.48

54

44

asus laptops

2.22

47

74

asus eee personal computer 1005ha

1.36

47

60

asus drivers

1.16

49

26

asus eeepc

0.94

44

58

asus netbook

0.93

44

68

asus motherboard

0.93

45

35

asus laptop

0.92

44

70

asus support

0.79

47

20

asus notebook

0.76

43

71

asus 1005ha

0.54

43

60

asus driver

0.51

45

20

asus eee box

0.47

40

50

eee personal computer 1005ha

0.47

42

50

asus p7p55d

0.42

44

31

asus eee personal computer 900

0.42

40

61

asus p6t

0.39

43

36

eee

0.38

48

24

eee personal computer 1000he

0.37

38

70

asus France

0.37

38

43

netbook asus

0.36

37

74

asustek

0.35

47

18

asus computing machines

0.33

34

73

asus p5q

0.31

43

24

asus eepc

0.29

37

50

asus bios

0.28

38

Table: High impact hunt questions for Asus.com ( hypertext transfer protocol: //www.alexa.com/siteinfo/asus.com )

Key findings

Male are more interested than adult females to shop Asus.com

Peoples are interested in asus eee personal computer than the other laptops or notebooks.

Peoples all over the universe hunt Asus.com from their part.

Recommendation and decision

Alexa.com ranked Asus.com as 1568 for their traffic. That means there are 1567 site which have better traffic than Asus.com. Asus.com must better their traffic.

Last three months per centum of planetary cyberspace visitant of Asus.com lessening. Asus.com should happen out the ground of the lessening of visitants.

The mean load clip of Asus.com is 1.813 2nd which they can better because 57 % sites are faster than Asus.com.

Largely male are interested in Asus.com. Asus.com must make some run for adult females to promote them to see Asus.com.

Rivals of Asus.com supply some advanced publicity like customize ain personal computer. Asus can present this sort of service for their client.

Most of the clients are interested about the motherboard, laptops and notebooks of Asus. So Asus must publicize their other merchandises decently to increase their clients.