Intern Report On Customer Service analysis with the overview of marketing and promotional activities of BRAC BANK LTD. SUBMITTED TO 1. Mr. SUNTU KUMAR GHOSH SENIOR LECTURER BBS BRAC UNIVRESITY 2. Ms. Sharmin Shabnam Rahman Lecturer BBS Brac University SUBMITTED BY JOYDEEP SINHA ROY 06304025 DATE OF SUBMISSION: 11th MAY, 2010 LETTER OF TRANSMITTAL 11th May, 2010 To Mr. Suntu Kumar Ghosh Senior Lecturer Brac University
Subject: Internship Report submission Dear Sir, With due respect, I have the pleasure to submit my internship report on “Customer Service analysis with the overview of marketing and promotional activities” to partially fulfill the requirements of the bachelor degree under your supervision. It has been a worthwhile experience for me undertaking such a report work to get exposure to the real life of a banking organization. I have tried my best to satisfy the academic requirements. In my report, I have tried to reflect a partial scenario of the activities of local private banks of Bangladesh.
I have used both primary and secondary data and have tried to prepare the according to your instructions. I also confess that this report has some limitations as well because I got limited resources. So I hope that you will be kind enough to consider the limitations of this report. I would like to thank you for your encouragement and support which inspired me to work enthusiastically. It would be my pleasure to respond to any of your inquiry regarding the report. Sincerely yours Joydeep Sinha Roy ID# 06304025 P R E F A C E
Theory is obviously a big fact for practical implication. But without practical practice theory may become useless. Particularly as a student of Business Administration, we need to practice the theories we learn through every semesters for the better understanding of business & economic environment. Considering the facts, our course instructor has taken the initiative to assign every student to analyze or submitted a report on the basis of my practical experiences that I acquire in the 12 weeks Internship on BRAC Bank. EXECUTIVE SUMMARY
This report represents the working experience on private sector commercial bank operated in Bangladesh named “BRAC Bank Limited” (BBL) as internship report for BBA program. BRAC Bank intends to set standards as the Market leader in Bangladesh. It will demonstrate that a locally owned institution can provide efficient, friendly and Modern full- service banking on a profitable basis. The main objective of the study is to conduct an assessment of the implementation of Customer Service Quality and Product Promotional Strategy of BRAC Bank Limited.
Besides, the objective of the study is to have a clear knowledge about the service delivery status of private commercial Bank and different types of service they provide to the costumer. In these report different types of assessment tools is discussed that bank used for the assessment of their staff. Different type of promotional techniques that bank use for the promotion of their product promotion also is discussed basis on qualitative and quantitative strategy. Based on their promotional activities some recommendations will also suggest that will helpful to increase the product selling and quality of customer service.
A survey research is also conducted for measuring the customer satisfaction and BRAC Bank position in the Market. After discussing the whole topic a general recommendation has also done on the basis of some problem that identified in the report. After conducting the survey research it can be said customer are more or less satisfied with the bank performance but many customer complaint about over charging price strategy of the Bank. Most of the customer are satisfied of their modernized an excellent idea of their customer service quality. BBL is a well established Bank in Bangladesh.
It is providing maximum services to the customer then other Bank. Entering as a new bank in private banking scenario of Bangladesh, BRAC Bank is constantly try to cross the obstacles regarding typical business oriented ideas and come up with innovative curtailed to its Consumers need to harvest maximum benefit for them. BRAC Bank Limited is a third generation bank inaugurated on 4 July 2001 with a mission of providing best banking service in the country to enhance economic activity. BRAC Bank is maintaining its competitiveness by leveraging on its on line Banking Software and modern IT infrastructure.
It is the pioneer amongst the local banks in introducing innovative products like SMS Banking, Phone Banking, and Internet Banking and so on. TABLE OF CONTENTS Topic Part A 1. 0 INTRODUCTION 1. 1. Background Of the Study 1. 2. Origin of the report 1. 3. Objective 1. 4. Scope 1. 5. Methodology 1. 6. Data Collection 1. 7. Limitations PART B 2. 0 COMPANY PROFILE 2. 1 History of BRAC Bank Ltd. 2. 2 Share holding Structure 2. 3 Goals 2. 4 Visions 2. 5 Missions 2. 6 Corporate Values 2. 7 Achievements Page No. 1 2 2 4 3 4 4 5 7 7 8 11 11 11 12 12 2. 8 Investment Impacts 2. Management of BBL 3. 0 Departments of BBL 3. 1. Wings Of BBL 3. 1. A. Corporate Banking 3. 1. B. Retail Banking 3. 1. C. SME 3. 1. D. Treasury And Financial Institute 4. 0 Products and Services 4. 1. A Deposit Product 4. 1. B. Loan Products 4. 1. C. Card Products PART C 5. 0 JOB PART 5. 1 Key Responsibilities 5. 2 Different Aspects of job 5. 3 Critical Observation and recommendation PART D PROJECT PART 6. Customer Service Quality 6. 1 Importance of good service quality 6. 2. Role of Customer Service Peoples in Service Delivery 6. 3. Service Quality in the Eye of BRAC Bank 3 14 15 16 18 23 28 33 35 40 42 47 49 50 52 53 54 54 6. 4. Purpose of Service quality 6. 5. HOW BRAC Bank Tracks the performance 6. 6. Can bank Control over their Customer 6. 7. CUSTOMER service Quality Rules 6. 8. CUSTOMER Satisfaction 6. 9. ORGANIZED DATA FROM THE SURVEY 6. 10. Points to be checked 7. MARKETING Activities of BBL 7. . CURRENT marketing activities 7. 2. MARKETING mix 7. 3. Societal marketing concept 8. PRODUCT Promotion 8. 1Qualitative 8. 2. Quantitative 9. SWOT Analysis 10. Findings 11. Recommendation 12. Conclusion REFERENCES Appendix 54 55 56 57 58 61 62 64-65 64 65 65 67-68 67 68 72 76 79 81 82 83
PART A INTRODUCTION OF THE REPORT 1: INTRODUCTION 1. 1 BACK GROUND OF THE STUDY At the very arena of globalization and technological innovation, banking business has become more competitive. To cope up with this, bankers should have huge theoretical knowledge and professional skill as well as technical basis. As a BBA student, I felt that banking is an excellent area to gather some practical knowledge. With a view to develop skilled professional in banking area, BRAC University has undertaken the internship-training program for its BBA students.
As a partial and essential requirement of the BBA degree, on authority’s instruction I have selected the BRAC Bank Limited, one of the prominent banking institutions of Bangladesh to acquire some practical experience in banking, especially in the correspondent banking program. It would not be out of place to mention here that during the course of the program I had to perform several duties. 1. 2 ORIGIN OF THE REPORT This report is an internship report prepared as a partial fulfillment of requirement for the completion of the BBA (Bachelors in Business Administration) from BRAC Business School Department of BRAC University.
The primary goal of the internship was to provide an ‘on the job’ exposure to the student and an opportunity for translation of theoretical conceptions in real life situation. We, the students, were placed in enterprises, organizations, research institutions as well as development projects. In this connection, after the completions of the BBA program, I was assigned to the BRAC Bank Ltd. for Practical orientation. I chose the topic “Analysis of Customer Service Quality and Product Promotional Strategy of BRAC Bank Limited”. For my internship report under the supervision of Mr.
Suntu Kumar Ghosh, Senior Lecturer, BRAC Business School, and BRAC University. This report has been prepared on my practical experiences from 10th Jan to 10th April 2010 in BRAC Bank Limited, Gulshan Branch. 1. 3 OBJECTIVE OF THE STUDY General Objective The general objective of preparing this report is to fulfill the requirement of project work as well as completion the BBA Program through gaining the experience and view the application of theoretical knowledge in the real life. Also find out the Operational Process of the Bank and it’s overall Performance.
Project Objective The objectives of this report are the followings: Get introduced with the idea of “Customer Service Quality” in BRAC Bank Ltd. Introduce with the Bank service quality assessment tools Techniques to win a strong customer base To know the expectations of customers of BRAC Bank To Know about the Retail Product and promotion techniques of BRAC Bank ltd To Know the BRAC Bank position in the Market To know the study’s and conditions of overall performance To make some recommendations and conclusion to further the development of Retail products of BRAC Bank Ltd. 1. SCOPE OF REPORT The report covers overall banking activities and procedures of the BRAC Bank Limited. This report especially emphasizes on Customer Service Quality and Product Promotion Strategy. 1. 5 METHODOLOGY To make the report more meaningful and presentable, two sources of data and information were used widely. Both primary and secondary data sources were used to prepare this report. The nature of this report is descriptive with some survey or using sampling method. Most of the necessary information has been collected by a questionnaire, officers working in Retail Banking. . 6 DATA COLLECTION Both the primary and secondary forms of data are used to make the report more rich and informative. The details of these sources are gives below: Primary Sources Most of the information was acquired by discussing with the officers working in the Gulshan Branch of BRAC Bank Ltd. Observation and work experience with different divisional in-charges and suggestions of many executives of the bank. Secondary Sources Annual Report of the BRAC Bank Limited. Various books, articles, compilations etc.
Websites of the Bank. Instruction circular of Head Office, brochures of different banks, newspapers and magazines regarding banking issues, seminar papers and so on. 1. 7 LIMITATIONS Finally I want to talk about my limitations that I had to face during the completion of the report. On the way of preparing of this report, I have faced following problems that may be termed as the limitation of the study. Only three months are not enough to understand the overall operations of a commercial bank.
Bank’s policy of not disclosing some sensitive data and information for obvious reason posed an obstacle to the practical orientation that could be very much useful. Non-availability of data and information that are more recent on different activities of BBL was a great difficulty to depict the actual and up-to-date business position of the bank. The clients were too busy to provide me much time for interview. Though I have prepared many reports before, I had no experience of internship. So inexperience is one of the main constrains of the study.
PART B COMPANY PROFILE 2: COMPANY PROFILE BRAC Bank Limited, a scheduled commercial Bank, commenced its business operation in Dhaka, Bangladesh on 4 July 2001. The Bank is mainly owned by the largest NGO in Bangladesh – BRAC. The Bank has positioned itself as a new generation Bank with a focus to meet diverse financial needs of a growing and developing economy. The Bank has embarked with an avowed policy to promote broad based participation in the Bangladesh economy through the provision of high quality banking service based on latest information technology.
The Bank will ensure this by increasing access to economic opportunities for all individuals and businesses in Bangladesh with a special focus on currently underserved enterprises and households across the rural-urban spectrum. We believe that increasing the ability of underserved individuals and enterprises to build their asset base and access market opportunities will increase the economic well being for all Bangladeshis. 2. 1 HISTORY OF BRAC BANK BRAC Bank Limited, with institutional shareholdings by BRAC, International Finance Corporation (IFC) and Shore cap International, has been the fastest growing Bank in 2004 and 2007.
The Bank operates under a “double bottom line” agenda where profit and social responsibility go hand in hand as it strives towards a poverty-free, enlightened Bangladesh. A fully operational Commercial Bank, BRAC Bank focuses on pursuing unexplored market niches in the Small and Medium Enterprise Business, which hitherto has remained largely untapped within the country. In the last six years of operation, the Bank has disbursed over BDT 7500 corer in loans to nearly 2,00,0,000 small and medium entrepreneurs. The management of the Bank believes that this sector of the economy can contribute the most to the apid generation of employment in Bangladesh. Since inception in July 2001, the Bank’s footprint has grown to 56 branches, 429 SME unit offices and 112 ATM sites across the country, and the customer base has expanded to 4,65,000 deposit and 1,87,000 advance accounts through 2008. In the years ahead BRAC Bank expects to introduce many more services and products as well as add a wider network of SME unit offices, Retail Branches and ATMs across the country. BRAC Bank intends to set standards as the Market leader in Bangladesh.
It will demonstrate that a locally owned institution can provide efficient, friendly and Modern full- service banking on a profitable basis. It will produce earnings and pay out dividends that can support the activities of BRAC, the Bank’s major shareholder. Development and poverty alleviation on a countrywide basis needs mass production, mass consumption and mass financing. BRAC Bank goal is to provide mass financing to enable mass production and mass consumption, and thereby contribute to the development of Bangladesh. The Bank’s goals are thus aligned with those of BRAC. 2. 2 SHAREHOLDING STRUCTURE
The shareholding structure of BRAC Bank Limited consists of different group with institutional shareholdings by BRAC, International Finance Corporation (IFC), Shore cap International and general public is also included through IPO. BRAC BRAC, a national, private organization, started as an almost entirely donor funded, small-scale relief and rehabilitation project initiated by Fazle Hasan Abed to help the country overcome the devastation and trauma of the Liberation War and focused on resettling refugees returning from India. Today, BRAC has emerged as an independent, virtually self-financed paradigm in sustainable human development.
It is one of the largest Southern development organizations employing 97,192 people, with 61% women, and working with the twin objectives of poverty alleviation and empowerment of the poor. International Finance Corporation International Finance Corporation (IFC) is the commercial wing of World Bank. Using certain channels and overseas representatives, IFC it helps local financial institutions find profitable ways to target small and medium sized companies. Funding comes from the Asian Development Bank, Canada, the European Commission, the Netherlands, Norway, United Kingdom and IFC itself.
IFC is a 19% shareholder in BRAC Bank. A new assistance program signed in August 2005 aims to double the bank’s number of small and medium enterprise clients in 18 months through campaigns to target women entrepreneurs and rural clients, introduce new products and train branch managers. Shore Cap International Shore Cap International Ltd. is an international private non-profit, equity company seeking to invest in small business banks and regulated micro finance institutions in countries with developing and transitional economies.
Founded in mid 2003, Shore Cap has a current base of $28. 3 million in capital commitments and seeks to support the growth of development finance institutions in Africa, Asia and Eastern Europe. The institution has made investments totaling $7 million in Bangladesh, India, Cambodia, Armenia, Mongolia and Kenya. Shore Bank is a 9% investor of Shore Cap and runs the management company, which oversees investment activities. Shore Cap typically invests between $500,000 and $2 million for an ownership position of 1025% of a company.
As a minority shareholder, Shore Cap seeks financial institutions with a strong, experienced management team and a committed set of local development-minded investors. Shore Cap currently owns 18% of BRAC Bank Limited. SHAREHOLDERS BRAC IFC Shore Cap International General Publication Through IPO Non Resident Bangladeshis Mutual Funds Through IPO Total PERCENTAGE 31. 74% 9. 50% 8. 76% 40% 5% 5% 100% Sources and Application of Funds Main source of fund is customer deposits and bank utilize major portion of the fund for loan and advances and investments.
A portion of fund is maintained in the form of cash and cash equivalents to maintain Statutory Liquidity Ratio and Cash Reserve Ratio. 2. 3 GOALS BRAC Bank will be the absolute market leader in the number of loans given to small and medium sized enterprises throughout Bangladesh. It will be a world – class organization in terms of service quality and establishing relationships that help its customers to develop and grow successfully. It will be the Bank of choice both for its employees and its customers, the model bank in this part of the world. 2. 4 VISION Building a profitable and socially responsible financial institution focused on Markets and Business with growth potential, thereby assisting BRAC and stakeholders build a just, enlightened, healthy, democratic and poverty free Bangladesh”. 2. 5 MISSION Sustained growth in ‘small & Medium Enterprise’ sector Continuous low cost deposit growth with controlled growth in Retained Assets Corporate Assets to be funded through self-liability mobilization. Growth in Assets through Syndications and Investment in faster growing sectors.
Continuous endeavor to increase fee based income Keep our Debt Charges at 2. 5 % to maintain a steady profitable growth Achieve efficient synergies between the bank’s Branches, SME Unit Offices and BRAC field offices for delivery of Remittance and Bank’s other products and services Manage various lines of business in a fully controlled environment with no compromise on service quality Keep a diverse, far flung team fully motivated and driven towards materializing the bank’s vision into reality. 2. 6 CORPORATE VALUES BBL’s strength emanates from their owner – BRAC.
This means, we will hold the following values and will be guided by them as we do our jobs. Value the fact that we are a member of the BRAC family Creating an honest, open and enabling environment Have a strong customer focus and build relationships based on integrity, superior service and mutual benefit Strive for profit & sound growth Work as a team to serve the best interest of our owners Relentless in pursuit of business innovation and improvement Value and respect people and make decisions based on merit Base recognition and reward on performance Responsible, trustworthy and law-abiding in all that we do 2. ACHIEVEMENTS Fastest growing bank: BRAC Bank has been the fastest growing Bank in 2004 and 2007. It is one of the local private commercial bank that set the standard of banking for the leader bank of Bangladesh banking industry. Leader in SME financing through 429 SME unit offices: The idea of SME unit are become very popular to the BRAC bank customer. In the last six years of operation, the Bank has disbursed over BDT 7500 corer in loans to nearly 2,00,0,000 small and medium entrepreneurs. Biggest suit of personal banking & SME products: BRAC Bank has variety of products for their customer in Branch and also in SME office.
Large ATMs (Automated Teller Machine) & POS (Point of Sales) network. Now BRAC Bank has 112 ATM Machine all over the country. 2. 8 PERFORMANCE AND INVESTMENT IMPACT Four-fold growth in size and earnings in three years. Loans outstanding grew by 87% during 2007 and total deposits increased by 51% to US$200m. SME lending of US$81. 7m to nearly 15,000 SME customers in 2007. Growing retail market presence with 125,000 account holders and 60,000 cash cards in circulation. The bank now has a total of 2500 full-time staff (475 in 2003).
BRAC Bank customer surveys reveal that an estimated 18,000 new jobs have been created thanks to SME loans helping business expansion. 2. 9 MANAGEMENT HIERARCHY OF BRAC BANK LIMITED Board of director Chairman Vice Chairman Directors Managing Director Executives Senior Executive Vice President Executive Vice President Senior Vice President Vice President Senior Assistant Vice President First Assistant Vice President Assistant Vice President Officer & Staff Senior Principal officer Principal Officer Senior officer Probationary officer Assistant officer/ Assistant cash officer : DEPARTMENTS OF BRAC BANK LTD If the jobs are not organized considering their inter relationship and are not allocated in a particular department it would be very difficult to control the system effectively. If the departmentalization is not fitted for the particular works there would be haphazard situation and the performance of a particular department would not be measured. Brac Bank Limited does these works very well. Departments are as follows—
Human Resource Department Financial Administration department Asset Operations Department Credit Division SME divisions Inter Control and Compliance Department Impaired Asset Management Probashi Banking Operations Treasury Front Treasury Back General Infrastructure Services IT Customer Service Delivery Cards Division Phone Banking Cash Management Payment Service Loan Administration Department 3. 1 WINGS OF BRAC BANK LTD. BRAC Bank Limited consists of four major business divisions namely: A. Corporate Banking Division B. Retail Banking Division C. Small and Medium Enterprise (SME) D.
Foreign Trade & Treasury A. CORPORATE BANKING DIVISION: Corporate Division provides full range of commercial banking products and services to any potential corporate clients including multinationals, large or medium local corporate, NGOs, institutional bodies. The Corporate Banking Division has a centralized structure through on-line banking system. Any credit facility is processed at the Corporate Banking Division, Head office. After sanctioning of the facility, the limit is put on line and the customer can enjoy the facility from any of the BRAC Bank branches.
Strict adherence to internal control guidelines and other legal and statutory compliance are followed. The Credit approval process involves separate Credit Division, the Managing Director and finally the Board. Other departments like Foreign Trade, Treasury, and Credit Administration etc. play the support role for a comprehensive range of service to the Corporate Banking Division. B. RETAIL BANKING DIVISION Retail Division offers a wide array of lucrative and competitive banking products to the individual customers of the bank.
Currently there are six lending products and a number of other attractive new products will be launched shortly. It also offers different types of term deposit scheme and attractive STD & Savings deposit schemes giving interest on daily balance. C. SMALL AND MEDIUM ENTERPRISE (SME) SME is an additional and specialized horizon of the bank which serves the bank’s special focus in promoting broad based participation by catering to the small and medium entrepreneur. The network of SME has already been established throughout Bangladesh. The SME market in Bangladesh is large.
BRAC Bank is the absolute market leader in the number of loans given to small & medium enterprises throughout Bangladesh. The Bank disburses almost BDT 700crore of their loan to the SME unit. SME unit is dealing with small scale loan which is known as “ANONNO”. D. FOREIGN TRADE & TREASURY Treasury Division is one of the major divisions of BRAC Bank. Treasury Division deals with money market. All treasury related products are processed in conformity with the Bank’s Operational, Trading, Money market, Overnight, Term placing, Deal settlement, Commercial position keeping, Treasury, Credit, Finance & other applicable policies.
Treasury Operations calculates investment figure, prepares the auction application, forwards the application to Bangladesh Bank for Bid and Treasury Operations maintains and reconciles all accounts with foreign and local banks. The main wings of Brac Bank are described broadly below. 3. 1. A: CORPORATE BANKING The Corporate Banking Division provides full range of commercial banking products and services. Other Departments such as Foreign Trade, Treasury, and Credit Administration etc. plays the support role for a comprehensive range of service to the Corporate Banking Division.
Why Corporate Banking: Quality of service Value of innovative solutions Level of trust with clients Market knowledge Through the corporate banking clients have access to a wide range of financial services including: Debt capital Equity capital Ongoing relation support Financial markets 3. 1. A. 1 VALUES Services to customers Quality in everything we do Competitiveness and a will to win Growth and development of our people Continuous productivity improvement Professionalism and ethics in all our actions Growing profit for our stakeholders 3. 1. A. 2 BUSINESS CONCENTRATION (AREA WISE)
In line with our corporate strategy initially we will concentrate our business focus to the following locations: Dhaka Motijheel Nawabpur and old parts of Dhaka City Gulshan Dhanmondi Uttara Kawran Bazar Chittagong Agrabad Khatunganj 3. 1. A. 3 TARGET MARKET Pharmaceuticals, toiletries, chemicals and pesticides Power Generation, oil exploration, industrial and household gases (Liquid Petroleum Gases etc. ) Edible Oil. Bulk Trading – Essential Commodities, Industrial Raw Materials, Agricultural Inputs Cement Garments, Textiles and related backward linkages ndustries including spinning, knitting, yarn, garments accessories etc. Food Processing and Beverage Industries Cable and Cable wire Information Technology Leasing Companies / Non Banking Financial Institutions Health Service Industry Non Governmental Organization (N. G. O) and other International Development Organizations Importers/dealers of machinery, industrial, electrical equipment Educational Institutions Bone china, ceramics, melamine, plastic products Manufacturing and Trading of Consumer Durables. Telecommunication Contractor Finance Ship Breaking, Re-rolling, Corrugated Iron (CI) Sheet Mfg. nd related business Air Lines, Shipping Lines, Freight Forwarders, Testing and Inspection agencies Footwear and Leather Tobacco Products Tea 3. 1. A. 4 TARGET CUSTOMER GROUP Leading Domestic Corporate and Trading Houses Local medium and large Corporate MNCs NGOs Educational Institutions 3. 1. A. 5 PRODUCT/SERVICE OBJECTIVES The Corporate Banking Group would try to serve the financial market of the country with the following objectives as: To develop and sustain mutually beneficial customer relationships based on high quality service and innovative products.
Maintaining a diverse and quality asset base and pursue a sustainable growth strategy. To provide and deliver services in a cost-effective manner. 3. 1. A. 6 CORPORATE PRODUCT Cash management BRAC Bank’s National Collection Services (NCS) is designed to assist corporate with nationwide collection requirements by providing faster funds availability in a cost- effective manner. Corporate loan products Product Name Overdraft: Description This is an on? demand credit facility designed to meet day? to? day operational activities of the business, including purchase of raw materials and expenses.
This scheme is to meet different short? term fund requirements of the client. Payment of duty, Tax, VAT and other expenses related to the release of goods from customs through pay orders in the name of customs authority or Bangladesh Bank cheque is payable through this scheme. One of the more convenient long? term sources of acquiring capital machinery and equipment. The client is given an opportunity to have exclusive rights to use an asset, for an agreed period of time, against payment of rent. Term Loan: Lease Finance:
Loan Against Trust This is advancement against a Trust Receipt provided to the client when the documents covering an import shipment are Receipt (LATR): given without payment. Under this system, the client will hold the goods of their sale proceeds in trust for the bank, until the loan allowed against the Trust Receipt is fully paid. Work Order Finance: BRAC Bank provides Work Order finance facility for its valued clients. Through this arrangement, clients can avail loan facilities against valid Work Orders up to a certain proportion.
The products offered under this sort of financing are versatile in nature and each product is tailored according to the need of the Medium Enterprise: borrower, under certain parameters. The range of organizations this sort of financing caters to include proprietorship concerns, private limited companies, educational institutions as well as NGOs. 3. 1. A. 7 COMMERCIAL BANKING UNIT This is another wing of corporate banking division dealing with all the corporate products including non funded facilities to medium size enterprises where the requirement range varies from BDT3. 0 million to BDT20. 00 million. We are catering financial services to manufacturing , trading as well as to the service industry irrespective of proprietorship, limited company or non government organizations from Dhaka and Chittagong right at the moment with a view to serve other metropolitan cities of Bangladesh very soon. It started operation one and half years back and right at the moment dealing with more than one hundred customers with total outstanding of BDT700. 00 million including BDT200. 00 million as non funded facilities.
Our customers are less structured than corporate customers and more formal than the small enterprises customers, which is also reflected in the loan pricing. Since most of the target customers of commercial banking unit are having banking relationship with other institutions they are very much rate and quality sensitive. Keeping this in mind we are trying to develop a strong market presence within next two years to support BRAC Bank’s objective. 3. 1. B: RETAIL BANKING Division Retail Division offers a wide array of lucrative and competitive banking products to the individual customers of the bank.
Currently there are six lending products and a number of other attractive new products will be launched shortly. It also offers different types of term deposit scheme and attractive STD & Savings deposit schemes giving interest on daily balance. Retail Banking Division has the following departments: Alternative Delivery Channel Business Intelligence and Service Quality Cards Department Cross Selling Distribution Liability Value Center Non Funded Business Premium Banking Secured Value Center Unsecured Value Center 3. 1. B. 1 ALTERNATIVE DELIVERY CHANNEL BRAC Bank’s developments in alternative delivery channels are relatively new, eflecting developments in, and the diffusion of, new information and communications technology. The focus of BRAC Bank’s channels has, to date, been mainly on service providing activity. Alternative channels provide a means for clients to obtain service and information via such means as: ATM (Automated Teller Machine) CDM ( Cash Deposit Machine) POS (Point of Sale) The main driver of the introduction of alternative channels was, initially, the desire to widen the range of customer services available. Alternative channels were seen as a means of adding to the frontline services and complementing face-to-face contact.
Now BRAC Bank Ltd. funding significantly and created a new focus on efficiency and cost is saving. Developing the use of alternative channels is now seen as an important strategy for delivering significant savings for BRAC Bank Ltd. BRAC Bank Ltd. plans to invest into the development of alternative channels where efficiency savings can be realized. So far, the take-up of the current alternative channels by clients has been low. 3. 1. B. 2 BUSINESS INTELLIGENCE UNIT (BIU) The concept of BIU in the banking sector of Bangladesh is relatively new.
The main function of BIU is best described as to perform periodical analysis and on-demand analytical reporting tasks related to Retail Business to ensure that report is provided to the Top Management for effective performance at all times. Generating On-demand reports is a regular exercise for BIU for different Channels and Value Centers. People might correlate MIS with BIU but the major difference is that BIU thrives on the reports circulated by MIS, which are scrutinized to find out any gap between the target and achievement. It has also taken initiatives to do market analysis to understand the market trend and competitor’s position.
As stated later BIU is also producing daily/weekly/monthly reports for the Top Management. 3. 1. B. 3 SERVICE QUALITY Service quality essentially deals with customer queries, interacting with aggrieved customers, conducting frontline staff service quality assessments with regular reviews, developing materials and methods to augment frontline staff’s efficiency and standard, providing operational aid to branches to ensure uninterrupted service etc. This unit also provides training sessions to the OCCS and CSO periodically. Training sessions like World Class Customer Service (WCCS) are conducted under this unit in a regular basis.
At the same time to enhance the importance of standard quality service SQ launches campaigns at different time. Providing streamlined solutions to customer service problems, Investigate service-related complaints, Collect, report and apply service intelligence to improve capabilities, Assist in coordination of all wide-scale service enhancement projects based on the service complaints, Monitor every Service Enquiry is answered properly within scheduled time frame And also monitor Enquiry Handling activity to make it a standard in service industry. 3. 1. B. 4 CARDS DEPARTMENT 3. 1 B. 4. i Credit Card
Credit card is a completely unsecured loan facility for the customers. Through a credit card a customer uses bank’s money. One who wants to have it- need to show no guarantee or something like that. He may use it for purchasing, bills payment etc. purposes without having any cash deposit in bank or even in his pocket. He is allowed to do this against an approved credit limit set up by the issuer organization. Non-a/c holders can also get the Credit Cards. 3. 1. B. 4. ii ATM ATM stands for “Automated Teller Machine. ” ATM card is a plastic card to be used in ATM machine with some electronically encoded data on the magnetic stripe in it.
This is probably the most popular form of Plastic Money, which is totally machine-based technology. ATM card is used to withdraw, deposit, balance inquiry, account transfer, bills payment, account statement checking etc. ATM card works through Personal Identification Number (PIN) pad facility. Customers are given PIN numbers (usually 4 digits), which is totally secured. Every time he wants to use his ATM card he needs this PIN to use. 3. 1 B. 4. iii VISA Debit Card Debit Card means – the uses of one’s own money through an electronically encoded card from his pre-deposited account. It works against available money in the account.
Without having any money in the specific account-no transaction can take place through Debit Card. Every Debit Card can be used both in ATM and Point-of-Sale (POS) terminals. VISA is a very renowned Debit Card facility providing organization in the world. VISA Debit Card means-any Debit Card using VISA logo in it. 3. 1. B. 5 CROSS SELLING The vision of cross selling is to ensure the retention of the existing client by increasing the number of products own by each client. In other terms cross selling will be working with the objective that a client will own a product portfolio rather than a single product.
It will enable to restrain the competition from snatching the client away. Now the advantage that the competitors are taking is that they are offering an increased benefit on one single attributes of the product like . 25% increased interest rate, time flexibility etc. and taking the clients away as most of the clients do not any other involvement. But if the clients own a portfolio it will be difficult for the competitors to offer the entire product portfolio as they do not have the entire range and at the same time even they have the entire product line it will be difficult for them to offer an increased benefit for all the products.
So cross selling would primarily work a sales channel for the retail banking division and would deal the existing and upcoming client database. By devising interactive software information regarding the clientele will be collected and basing on that information Telesales would initiate the selling process and would be closed by the direct sales team. As long as the required software which is named as Business intelligence Tool (B I Tool) is not ready to be operated information regarding the existing clients would be generated manually basing on various assumptions with the help of Business Solution Department.
With that information the team would carry on its operation. Cross selling will also deal the references created from the existing client and references provided by the other sources at the same time. It will collect secondary databases from various organizations. So along with dealing the existing clients of the bank it will also deal the fresh potential clients. Cross selling team of BRAC Bank is first of its kind in the Bangladeshi banking industry. No other bank so far has introduced the concept of cross selling as such BRAC Bank did.
Though it is a common practice of the individuals in the entire industry to cross sell but it is neither a team effort nor backed up the organization of that individual. 3. 1. B. 6 RETAIL DISTRIBUTION Retail Distribution under Retail Banking has further strengthened its position as a major channel of business by stretching its horizon both in richness and richness. The thoughtful distribution of branches helped the Distribution team to offer total banking solutions and services through its online facilities to the customers. BRAC Bank at present has a total of 36-branch network in the country.
Retail Distribution is responsible for carrying out all branch activities of the bank. It has been created to serve the acquired customers. The main task of Distribution is to oversee that branches are performing their duties properly and carrying out the day-to-day activities of the bank properly and efficiently and at the same time increasing both asset & liability portfolio Of many deliverables, Retail Distribution concentrates mostly to ensure ‘service excellence’ which is by adding delight across all touch-points to make massive contribution towards profitability. . 1. B. 7 LIABILITY VALUE CENTER LVC, the most vital wing of Retail Banking Division, is the department that is the owner of all the retail liability products, assuming “innovation” as the key factor. LVC’s responsibility is to create, analyze, and modify all its liability products to ensure growth of liability portfolio, both in number of customers as well as in deposit volume. In detail, LVC is heavily involved in the following activities, but not limited to: Doing innovation and development of Liability Product based on the best market practice.
Adding muscles (innovative and stronger features) to existing products to increase sales and volume. Taking necessary actions regarding products that are not producing expected sales or volume. To do so as mentioned in no. 3, the VC takes on many campaigns, comes up with special offers, and also encourages and motivates every single touch point, such as branches, sales centers, etc. to work in a concerted fashion to boost the performance of a product. LVC is also involved in selling through the Direct Sales Teams across the country .
It ensures business through Direct Sales, Cross Sales, Premium Banking, and also Branches. LVC also conducts regular market study to attain the competitive advantage in the market. It looks for the untapped opportunities in the market as well as the scope for improvements in the product features based on market practice to ensure its products’ competitiveness in the market. 3. 1. C: SMALL & MEDIUM ENTERPRISE BANKING DIVISION SME Banking Division is a business division of BRAC Bank Limited that deals with Small and Medium sized Entrepreneurs involved in different types of business.
SME banking division primarily provides loans to small and medium sized trading, manufacturing, service, agriculture, non-farm activities and agro-based industries located across the country. Distribution At present SME Banking Division has a reach in all 64 districts of the country through 427 unit offices. The functional designation of the loan officers who operate at the unit offices is Customer Relations Officers (CROs). A zone is comprised of 1-6 unit offices, where the person in-charge of the zone is known as a Zonal Manager. The reporting manager of a CRO is the Zonal Manager (ZM) or Associate Relationship Manager (ARM).
Zonal Managers/ Associate Relationship Managers have the authority to approve a loan up to BDT 6 lac. There are 137 Zonal offices in SME Banking at present. A Territory is comprised of 6-12 zones. There are 14 territories at present. The reporting of a Zonal Manager is the Territory Manager. The Associate Relationship Managers however report to the Portfolio Managers. UNITS OF SME BANKING DIVISION There are 7 business wings in SME Banking Division. 1. General Business Unit 2. Women Entrepreneur Cell (WEC) 3. Large Business Unit (LBU) 4. Manufacturing Business Unit (MBU) 5.
Supplier & Distributor Finance Unit (SDF) 6. Commercial Credit Unit (CCU) 7. Vehicle Financing Unit 3. 1 C. 1 GENERAL BUSINESS UNIT This largest business unit of SME Banking Division has long been providing loans to SME entrepreneurs. Regular business wing offers varying products. SME entrepreneurs mostly require small finance that this business unit has successfully been offering to all level of SME borrowers irrespective of business type. In addition to Small finance this business unit is also offering finance to medium entrepreneurs. 3. 1. C. 2 WOMEN ENTREPRENEUR CELL (WEC)
Women Entrepreneurs Cell (WEC), one of its kinds in the banking industry of Bangladesh, was launched in 2006 under SME Banking Division with an objective to offer access to formal finance along with training and technical assistance to the women entrepreneurs across the country. 3. 1. C. 3 LARGE BUSINESS UNIT (LBU) Large Business Cell started its journey from February 2007. The objective for this unit is to increase the average ticket size of the overall SME portfolio and also to tap the unexplored market. 3. 1. C. 4 MANUFACTURING BUSINESS UNIT (MBU) The Manufacturing Business Unit was launched in August 2007 under SME Banking Division.
The objective of launching this unit is to better serve the manufacturing sector by providing sector-focused loan & other services. 3. 1. C. 5 SUPPLIER & DISTRIBUTOR FINANCE UNIT (SDF) Supplier & Distributor Finance Unit was launched in September 2007 to engine the growth of linkage industry, an indispensable sector for any industry. 3. 1. C. 6 COMMERCIAL CREDIT UNIT (CCU) The Commercial Credit Unit (CCU) was launched in October 2007 with the objective of providing financial services in the Trade Finance sector with pre & post import facilities. 3. 1. C. 7 VEHICLE FINANCING UNIT
This newly formed business unit of SME Banking is aimed at financing the commercial vehicles of SMEs. This unit will operate in some selected areas of the country. In addition to the 7 business units there are 2 more units in SME Banking Division. 3. 1. C. 8 PRODUCT DEVELOPMENT & RESEARCH UNIT This unit primarily asses the market and observe the potential of developing product or service to cater different requirements of the existing/potential customers of SME Banking. Product Development wing also develop campaigns and takes initiative to design merchandises, with the help of the creative nd communication division. 3. 1. C. 9 SME OPERATIONAL RISK MANAGEMENT UNIT This unit comprised of several wings one of which is Recovery & Compliance Reporting, a wing that collects overdue from default clients of SME Banking, follow up litigation against the default clients and ensure compliance of internal policies & Bangladesh Bank regulations to the unit offices. Another wing named Coordination maintains liaison of SME Head office with SME unit offices & other departments. Loan Collection & Legal Affairs wing provides legal assistance & knowledge to personnel at SME unit offices.
Monitoring unit reviews prevailing processes of SME Banking Division & ensures meticulous business reporting for smooth operation. 3. 1. C. 10 SME PRODUCTS SME is an additional and specialized horizon of the bank which serves the bank’s special focus in promoting broad based participation by catering to the small and medium entrepreneur. The network of SME has already been established throughout Bangladesh. The SME market in Bangladesh is large. BRAC Bank is the absolute market leader in the number of loans given to small & medium enterprises throughout Bangladesh.
The Bank disburses almost BDT 700crore of their loan to the SME unit. SME unit is dealing with small scale loan which is known as “ANONNO” Product Name Anonno Rin Digoon Rin Description This is a small? scale loan designed to finance small scale trading, manufacturing and service ventures, especially to aid the purchase of fixed assets, and to finance working capital. Digoon Rin is a loan facility for Small and Medium enterprise. This product’s main objective is to help various Small and Medium entrepreneurs to meet their short? tudy cash flow shortages or bridge the fund? flow gaps. Double loan on your deposit. For your business expansion, you do not need to encash your savings rather you can take double amount of loan on your deposit. Supplier Finance is a loan facility for the enlisted Suppliers of various large retailers, marketing companies, distributors, exporters etc. This product’s main objective is to help various Suppliers to meet their short-study cash flow shortages or bridge the fund-flow gaps. Supplier Finance 3. 1.
D: TREASURY AND FINANCIAL INSTITUTIONS Three major functional areas of Treasury & FI are Money Market, Asset Liability Management and Financial Institutions. A) Treasury A. 1. MONEY MARKET Money market is the financial market for short-term borrowing and lending. Key functions of money market are managing daily liquidity requirements and comply with SLR & CRR, Foreign Exchange Open Position and other regulatory requirements. Money market products have maturity up to one-year. Money market again has two broad divisions: Local Currency and Foreign Currency.
Some money market products are Overnight Borrowing or Lending from Call Market, Placement or Borrowing from Term Market, Repo or Reverse Repo, Treasury Bills of 91 Days, 182 Days and 364 Days, foreign currency sale/buy (ready, spot, TOM, forward, SWAP). Ready transactions are cash transactions which are settled on the deal date. Tom transactions are settled one day after the deal date. Spot transactions are settled on the third day after the deal date. A forward transaction is a transaction, which takes place beyond Spot date.
Treasury circulates Daily exchange rate sheet, which quotes the exchange rate for foreign currencies against local currency and the interest rate for FC FDR. For example 1 GBP = 1. 91 USD A. 2. CAPITAL MARKET The duration of Capital market products starts from one-year to Twenty years. Currently our government is offering Treasury Bonds of 5 Years, 10 Years, 15 Years and 20 Years. A. 3. SECURITIES MARKET Securities market offers Share, Preference Share, Bonds, Zero Coupon Bond and Debentures of different maturities. B) Financial Institutions
Financial institutions maintain relationship with different local and foreign banks to support our internal (SME, PBS, CMCL, Retail and Corporate) and external clients. Financial institutions have arranged MOU/Agreement with different banks in channeling loans/remittance/collection/cash deposit to meet our business requirements. BRAC Bank Ltd. also maintains about 550 accounts with different local banks to support its Small & Medium Enterprise (SME), Cash Management and Remittance operations throughout the country. 4: PRODUCTS AND SERVICES 4. 1 Products and Services
Deposit product Loan product Card product 4. 1. A. DEPOSIT PRODUCT Deposit Account Accounts In BBL Type Current Account Name 1. Current Account(CD) 2. Ezee Account 3. Bizness Account 4. Campus Account 5. Salary Account 1. Saving Account 2. Femina Account 1. Short Term Deposit Account 2. Classic Deposit Account 3. Freedom Fixed Deposit 4. Abiram Fixed Deposit 5. Interest First Fixed Deposit 6. Money Multiplier Scheme 7. DPS & FDPS 1. Non Resident FC Account 2. Resident FC Account Savings Account Short Term Deposit Account Term Deposit Account
Foreign Currency Account Different Types of account 4. 1. A. 1 Current Account An absolute transactional account through which a customer can transact any amount. This is a Cheque bearing account normally no interest paid, no bar on deposit and withdraw and it has easy access to other deposit and loan facilities. This account is normally operated by Businessman. Product Name Description Current BRAC Bank’s Current Account Account is a normal checking account, giving the option to deposit and withdraw money for your day? to? day needs.
EZee Account ‘Banking That Sets You Free’ BRAC Bank offers the EZee Account a non? cheque interest bearing account for small savers who are in frequent need of transaction. Bizness account is an interest bearing account only for business and Enterprise for SME and Retail Banking. Campus account is a non? cheque individual account for students of different educational institutes. BRAC Bank Salary Account is a payroll account for Employers and Employees. An organization can opt for our Salary Account to enable easy Special Features ?
ATM card for easy cash withdrawal ? Deposit cheques at any of the branches and get the fund transferred to your account immediately ? Use online banking facility for free ? 24 hour access to ATMs and POS ? Interest on daily balance ? No minimum balance ? No ledger fees ? Smart Bizness card ? Interest on daily balance ? No minimum balance ? No ledger fees ? Smart campus account card ? Discount at different store ? Interest on daily balance The organization needs to have a minimum of 10 employees and a payout of Tk. lac per month. ?Non? Checking Account ? ATM Debit Card Bizness Account Campus Account Salary Account disbursements of salary & ? Saving Interest enjoy numerous other benefits. 4. 1. A. 2. Savings Account A type of transactional account through which a customer can transact on a daily basis. Special features of this account include: Limitation on transaction & Size of transaction, large withdrawal require prior notice, Cheque bearing account, Interest paid on saving rate, Access to other deposit facilities and loan facilities except overdraft facility.
Product Name Saving Account Description A regular savings account offering you interests on your deposit amount. It’s a non cheque bearing account designed exclusively for only lady customers with certain exclusive privileges. Special Features 8 transactions maximum Cash withdrawal and deposit Of above 5 need clarifications No forfeiture rules or hidden costs Interest on daily balance No minimum balance No ledger fees Smart ATM/Debit card Aporajita Account 4. 1. A. 3. Short term Deposit account
An absolute transactional account through which a customer can transact any amount with prior notice. Special features of this account include: Normally operated by businesses with less transaction and individual, more like current account, Interest paid, No bar on deposit & withdrawal, Access to other deposit facilities and loan facilities, Bar may be imposed on balance maintenance. Product Name Short Term Deposit Description A deposit scheme to give returns on your savings. Special Features ? Minimum balance required is Tk. 100,000 ? Interest paid twice a year but DPS
BRAC Bank’s Deposit Premium Scheme is a savings plan that adds value to your hard earned money. calculated monthly if balance ? Monthly installments can be as low as Tk. 500 or any multiples of it ? Choose any day as your installment date ? Receive a Savings a/c with a personalized cheque book. 4. 1. A. 4. Term Deposit Account A type of non transactional Account and the amount payable after maturity only. Special features of this account include: Amount can be fixed by both business & individual with permission from bank, Interest paid is comparatively higher than TA.
No access to other deposit facilities and loan facilities, Term Deposit receipts are given from bank, Example 1/3/6 month Fixed Deposit ? year fixed deposit, DPS etc. Product Name Fixed Deposit Description A term deposit with a guaranteed monthly return on investment. Opening Requirements » A Current Account or Savings Account BRAC Bank ‘Abiram’ Account is a special type of Fixed Deposit scheme, which offers the flexibility & comfort of having a guaranteed monthly return on your investment. This time you don’t have to wait till maturity to receive interest on your Fixed Deposit.
BRAC Bank Interest First Fixed Deposit gives the interest instantly at the time of your deposit. Special Features ? Competitive interest rates ? Early encashment flexibility ? Secured Loan and/or Secured Overdraft eligibility. ?Monthly interest on your deposit Attractive rate of return ? 95% loan against deposit Abiram Account Interest First Fixed Deposit ?Instant interest on fixed Deposit ? Interest reinvestment opportunity ? Attractive rate of return Loan facility against the IFFD. 4. 1. A. 5. Foreign Currency account A type of Transactional accounts both national & foreigners can open.
Special features of this account include: Rational require for opening such accounts (Business, Remittance, Foreign income), Special documentation require, Only authorized dealer (AD) branches can open, Can be interest bearing / noninterest bearing ,Maintained as per foreign Exchange guideline of Bangladesh Bank. Broad Classification Different Types of account Classification Criteria Category Account Type Currency Customer Segment Description Transactional & Non Transactional Current, Savings , STD Local, Foreign , Convertible Individual, Joint Business ( Sole Proprietorship, Partnership, Limited Company)
Age, Identity, Income, Demography, Legal Status, KYC Interest Rate and Frequency Check Book and Debit Card Statement Facility Transaction Limit ADC Facility ( Phone Banking , Internet Banking, BPM, SMS Banking) Loan Facility Minimum deposit for opening Minimum Balanced for Opening Special Requirement Relationship Fee, Debit Card Fee, ADC Fee as per bank’s guidance As per prevailing Bangladesh Bank Guidance Eligibility Criteria for Opening Benefits and Features of the Product Balance Fees and Charge Excise and other duty
Account Type: Transaction Based a. Transactional A/C b. Non Transactional A/C Transactional Account Transactional account helps the customer to perform his/her daily transaction with deposit and withdrawals. A customer is benefited with the interest payment by the bank and receives cheque books and also can avail loan facilities that the bank offers. Non Transactional accounts are accounts created specially the transactions of the transactional accounts. 1. Office Accounts 2. Term Deposit Accounts Transactional Accounts
Basic Features: Name Current A/C Ezee A/C Bizness A/C Campus A/C Salary A/C Savings Aporajita A/C STD A/C Cheque Yes No No No No Yes On Request Yes Debit Card & POS Facility On Request Yes Yes Yes Yes Yes Yes No Currency Currency Based 1. Local Currency A/C 2. Foreign Currency A/C 3. Convertible A/C 4. 1. B. LOAN PRODUCTS Product Description Name Salary Loan Car Loan Keep an extra 15 month’s salary in pocket. Client can get BRAC Bank Salary loan, Loan against salary. If He/She is a salaried individual working in Bangladesh.
Why toy with your dreams when you can own one’, BRAC Bank Car Loan can stop your dreaming and Start driving Whether you want to purchase a brand new car or a reconditioned one, BRAC Bank have the most customer? friendly car loan scheme available for you. ‘Your gateway to the world’ BRAC Bank Study Loan gives your child deserves the best education and you have planned it ahead. But worried about financing? BRAC bank has the perfect solution for your child’s future. ‘It’s time to fly’, BRAC Bank Travel Loan opens the door for planning to take a trip abroad and worried about financing?
BRAC Bank has fast and easy loan processing will simply add excitement to your travel plan. ‘When you have a credit card sky is your limit’ with BRAC Bank. Now, a credit card is all you need to get a loan from BRAC Bank. Loan can be used for any reason from buying consumer goods, automobile to vacation expenses. Just decide what to do and start planning for it. A special scheme that allows you to avail cash at nominal interest rates. Your security is kept untouched in the Bank’s custody as the value grows. Anti? Headache solution for Doctor’s.
BRAC Bank introducing Doctor’s Loan, an exclusive loan facility for the Doctor’s fraternity. Now practicing Doctor’s can avail this loan very easily to meet their professional needs. Study Loan Travel Loan Credit Card Loan Secured Loan/ OD Doctor’s Loan Secured Value Center Secured Value Center is a part of Retail Banking that oversees all the secured asset products of the bank. Currently there are mainly five secured products that are being offered by the bank and these are follows: a. Auto Loan b. Secured Loan c.
Secured Overdraft d. Home Loan Unsecured Value Center Unsecured Value Center (UVC) is the owner of all the Unsecured Products of BRAC Bank . The main purpose of this Center is to monitor, evaluate and boost business of UVC. It is also involved in market study, New Product Development, PPG amendment, maintaining extensive MIS and does everything for betterment of the business. UVC do their business through all the channels, i. e. Direct Sales, Distribution, PB and Cross Selling. Out these channels, Direct Sales is directly attached with the UVC.
The main activity of the Value Center is to operate smooth business through the all the channels with value added. 4. 1. C. CARD PRODUCTS VISA Debit Card is three types: VISA Debit VISA Electron ? VISA Flag / Plus ATM Again this is to inform that – Debit Card also needs PIN based technology to use it through. Account number in VISA or any other Debit Card can be embossed or without embossed (Indent printed). Visa Debit Card: VISA cards are accepted at all BBL, VISA & Q-Cash ATMs & POSs. DEPOSIT PREMIUM SCHEME (DPS)
A certain amount is deposited every month in an account (also called monthly pension scheme), which is accumulated over a specified period of time. Deposit Premium Scheme (DPS) is the most attracting deposit scheme that is offered by BRAC bank limited. Deposit Premium Scheme is specially designed for the fixed monthly income group. Upon maturity the total amount (total accumulated deposits with accumulated accrued interest) is made available to the DPS account holder. Special Feature of this Scheme: Features • Monthly installments can be as low as Tk. 00 or any multiples of it • Choose any day as your installment date • Receive a Savings a/c with a personalized cheque book • On-line banking facilities • You don’t need to stand in a long queue to deposit your DPS Installments. You can always deposit more than one installment in your savings account and we’ll automatically transfer the installment to your DPS account on due dates Monthly Installment Amount (BDT. ) Maturity amount after completion of all regular installments payment* 4 Years 500. 00 28,667. 00 57,334. 00 1000. 00 7 Years 58,650. 0 117,300. 00 11 Years 116,603. 00 233,207. 00 14 Years 179,550. 00 359,101. 00 BRAC Bank is well poisoned to be the leading Personal Banking business amongst the local private banks. Bank’s conscious efforts in brand building, introducing and supporting new packaged products, developing PB organization along with non-traditional delivery channels have resulted in good brand awareness amongst its chosen target markets. Installment based savings schemes are a major category of saving instruments amongst mid to upper middleincome urban population.
DPS is an installment based savings scheme (Deposit Premium Scheme) of BRAC Bank for individual clients. The key differentiators of the product will be – Amount of monthly deposit – The scheme offe