Although India is a huge state, we have selected a peculiar province to travel in front with marketing our merchandise which is Tamil Nadu. The inside informations of the peculiar province are given below. Bing the 11th largest province in India, Tamil Nadu has an country of 130,058 sq kilometer. The province has been divided in to 5 major physiographic divisions. It is the 4th largest metropolitan metropolis of the state ( Maps of World ) . The province of Tamil Nadu is known to be an emerging market for most multi-national companies.
The clime in this portion of the universe in by and large tropical and merely like most other parts in the universe the temperature expected to change during summer and winter. And during summer the temperature could be really high and it reaches to around 40 ° C Markss in April – June which makes it truly hot in comparing with some of the other parts in the part ( India ) . This makes it a positive note for our merchandise. By and large the capital Chennai is hot and uncomfortably warm and the cool zephyr in the eventides makes the metropolis much more comfy. Further, the clime is more or similar to Sri Lanka during most parts of the twelvemonth.
3.1.2 Forms of Transportation and Communication available in India
Chennai has the necessary transit system to endorse the concern. Get downing off with the Airport, it operates both domestic and international flights and it is the busiest airdrome in the state. Train transit plays a cardinal function through the cardinal and Egmore railroad Stationss. The coach service has adequate transit to the major metropoliss around. Five major national main roads link the metropolis with other metropoliss. The port which is the chief concern in footings of concern is one of the largest unreal ports and the Ennore Port handle the province ‘s trade and is really close to Colombo ( Maps of World ) .
The Indian retail market is presently confronting a batch of issues with unemployment and economic instability lifting due to factors such as over-population, recession and rising prices. However, the chief method of merchandise distribution in India is through the retail merchants.
Ad and publicity has to be done in a big graduated table in Tamil Nadu since there are many rivals in ice pick. Product proliferation is an issue which we have to meet every bit good. Unlike in the Western states, there are no such parametric quantities when it comes to advertisement in India. In fact, advertisement is one of the major factors to act upon the buying of your merchandise in India. Hence, it is of import to understand the outlook of the Indians and the advertisement and the promotional methods which they would prefer in order to successfully capture the market.
Advertising Media normally used to make the Target Market in India
American indians are really much similar to Sri Lankans in footings of how they approach a new trade name and what methods drive them into buying that merchandise. Therefore, Indians give a batch of focal point to publish media. Unlike in most other states, there is no such particular coloring material in the packaging which the Indians prefer when make up one’s minding what merchandise to buy.
Gross saless Promotions Customarily Used
It is of import to emphasis on both, pull scheme and the push scheme specially in a state like India since consumers tend to exchange trade names really quickly and at that place would besides be a figure of rivals.
The Push Strategy
A push scheme tries to promote resellers to purchase the merchandise from the maker on the sentiment that they could do a net income and force the merchandise to its clients ( George & A ; Belch, 2004 ) . Trade oriented promotional methods could be classified as methods used under this.
The Pull Strategy
A pull scheme is all the advertisement and gross revenues promotional methods used, straight taking the concluding consumer of the merchandise ( George & A ; Belch, 2004 ) . This scheme would be implemented in cases where the retail merchants would be loath to administer a merchandise. Trust and trueness are two necessities any organisation would necessitate to derive from its clients to turn in the market, construct first-class client relationships and be in front of its rivals.
In Chennai, ice pick is considered to be a fast moving consumer good. Hence, consumers will be monetary value sensitive when they are buying such a merchandise. Therefore, it is of import to utilize pricing schemes efficaciously in order to provide to the buying power of the clients.
There is a standard grade up for imported merchandises in India. These grade ups could be termed as “ import revenue enhancements ” or “ duties ” every bit good. However, since India promotes its local merchandises more than the imported merchandises, a grade up would be added to any imported merchandise. Hence, any organisation would hold to closely look at the monetary value construction sing all these factors before we decide on the concluding merchandising monetary value.
Types of Discounts Available
It is difficult to last in the Indian market without offering price reductions to consumers and retail merchants since the figure of rivals are high. This state of affairs in India is rather similar to the state of affairs in Sri Lanka every bit good. Therefore, the types of price reductions which Elephant House will implement in its operations in Tamil Nadu will be explained in item under the Marketing Plan.
As opposed to most of the Western states, Indians do non hold a standard packaging system for imported goods. Hence, we would be exporting our merchandises to India utilizing the same packaging used in Sri Lanka and the same packaging which is exported to Maldives.