|Economic Needs Motivation – Rational Economic Model | |Writers such as FW Taylor (1856 – 1915) believed workers would be motivated by obtaining the highest possible wages through working in the most efficient / productive | |way. In short, the more money you offer the worker, the more motivated they will be to work. Taylor, identified as the Father of Scientific Management, was obsessed | |withoptimising efficiency and productivity in all areas of life. ( Whilst out walking he would attempt to ascertain the optimum length of stride required to cover a | |distance ! . His most well known research focused on scientifically analysing the tasks performed by workers, and it is through these studies that we can understand | |Taylor’s approach to motivation of the worker. | |[pic] | | | |Through the scientific study of work Taylor sought to enable the worker to achieve the maximum level ofoutput, and in return gain the maximum financial reward for their | |labour.
The best way to pay a worker according to Taylor was on a performance related basis. In one study he looked at the work of steel workers, and by identifying the | |optimum load of coal per shovel, which would enable the worker to lift the maximum tonnage each day, the steel works plant reduced its workforce from 600 to 140. The | |reward for those workers lucky enough to keep their jobs – 60% higher wages if they met their scientifically calculated targets for the week, by following the | |instructions laid down by Taylor, on how to do their jobs. |Unfortunately, the way in which Taylor appeared to view the ‘worker’ as just a pair of hands, and the job losses which seemed to follow him round the companies he | |advised, labelled Taylor as ‘The Enemy of the Worker’. In truth, F. W. Taylor only sought to enable the worker to reach their full earning potential, and honestly believed| |his work was in the best interests of the worker. | |Subsequent motivational theorists have pointed to Taylor’s limited appreciation of the fact that ‘workers’ are you and me – people, complex individuals, with heads and | |hearts – and not just simple pairs of hands.
This said, Taylor’s ideas are just as prevalent today as they were in the early 1900s, consider the current concerns in the | |UK regarding the bonuses still being paid in the Banking sector, offering individuals huge financial rewards if they work hard now. There is no escaping the fact that | |money is still a central reason why people work, but is it the key to motivating people ? | |Further information on the life and work of F. W. Taylor, and other great thinkers / inventors in history, can be obtain at www. deafinder. com. Simply select History facts| |and Myths form its homepage, and then inventor profile, to access a comprehensive list which includes F. W. Taylor. | | | | | | |