Corporate Social Responsibility Of Helon Co Ltd Management Essay

Carry throughing corporate societal duty is really of import for a company and it is a sort of demands of moral duty. Normally, the fabric industry ever brings a batch of environmental jobs ( Dinging, 2009 ) . This essay took the Helon Co. , Ltd as an illustration. The company was called “ company of great sense of duty ” by China Textile Industry Association. This essay identified how the company had fulfilled specific ethical and societal duties and so made a SWOT analysis. It concluded that Helon Co. , Ltd had done a good occupation on corporate societal duty and the company should do full usage of its strengths, failings, chances and menaces in the hereafter.

Analysis

Short Introduction of Helon Co. , Ltd

Helon Co. , Ltd is a listed company in China. It was listed on the Shenzhen Stock Exchange on December 26, 1996, with registered capital of 864 million Yuan and entire assets of 5.3 billion Yuan ( Gui & A ; Ye, 2008 ) . The chief concern of the company is bring forthing and selling cotton mush and viscose fibre. Helon Co. , Ltd. is a sample of environmental protection endeavors in Shandong Province. The company was besides called “ company of great sense of duty ” by China Textile Industry Association.

Normally, the fabric industry ever brings a batch of environmental jobs ( Dinging,2009 ) . In a research of UNESCO, the fabric industry was divided as one of the heaviest polluting industries. Chinese fabric endeavors must break carry through their societal duty in order to farther increase the image and repute of Chinese fabric industry, which will besides lend to the development of the universe.

The Importance of CSR

The direction construct of corporate societal duty was proposed by Shelton in the direction doctrine in 1924 ( Zong, 2005 ) .He said that Eden was non based on the company ‘s income statement but built on each individual ‘s responsibilities. World Bank defined corporate societal duty ( CSR ) as the aggregation of the relationships among concern, cardinal stakeholders, values, communities, environment policies and patterns. It is a sort of committedness that the concern contributes to the sustainable development in order to better the quality of life for stakeholders. The apprehension on CSR is from the endeavor its ain development, societal advancement and the competition. Carry throughing corporate societal duty is really of import for a company.

Firstlyi??fulfilling societal duty is in the populace ‘s outlooks of the endeavor, is contributing to put a good public image, to derive societal acknowledgment and, finally, to convey long-run possible benefits. Business missing societal duty may temporarily increase the net incomes, but frequently fails at last. In 2002, because of deficiency of CSR, the United States lost 35 billion U.S. dollars ( Gu & A ; Fen,2004 ) .

Secondlyi??as a societal “ individual ” , the company possesses and disposes most of the resources in society, so in return the company must bear the societal duty, which is what we frequently say “ a proper manner. ”

Thirdlyi??fulfilling societal duty is a sort of demands of moral duty. Social duty is a sort of judgements to judge the moral value of corporate intents. Pine besides believes that moralss are more of import than net incomes. That is to state, a existent endeavor with independent legal individual position in the same clip should be a societal “ individual ” . Of class, it should carry through societal duties and the duties of involvements for our society.

Fourthlyi??fulfilling societal duty is a sort of demands of societal power. That is to state, corporate societal duty comes from its societal power. Enterprises have a important impact on environmental protection, employees ‘ conditions of production, safety, wage and other major societal jobs. Therefore, utilizing this influence to work out societal jobs is besides logical.

At last, carry throughing societal duty is a sort of demands of sustainable development. Corporate societal duty emphasizes companies should carry through their duties in environmental protection, societal justness and economic benefits and efficiency to safeguard the quality of human life to better and accomplish socio-economic, ecological and other sustainable coordinated development.

CSR of Helon Co. , Ltd

Helon Co. , Ltd has fulfilled specific ethical and societal duties in the past 10 old ages. First, on employment, the company actively creates employment chances and occupations, particularly in the employment for veterans and handicapped individuals. On the one manus, these steps have helped veterans and the disabled a batch ; on the other manus, these steps in favour of the societal stableness and solidarity. Secondlyi??the company frequently donates supplies for the people of catastrophe countries. In 2009, the company donated fabrics worth of one million Yuan for Sichuan Province because of the temblor ( Pan, 2009 ) . Thirdlyi??in staff preparation, the company is non merely good at forces, but besides concentrate on staff preparation. The company non merely concern about net incomes, but besides concern about the involvements of staff. The company frequently organizes some preparation activities to better the staff safety and environmental consciousness. What is more, as the chief concern of the company is bring forthing and selling cotton mush and viscose fibre and the different production procedures will bring forth different effluent emanations, the company attaches great importance to environmental issues. The company made full usage of the features of effluent emanations and developed a good intervention attack which non merely efficaciously dealt with the waste H2O but besides significantly reduced the pollution, controlled costs, and increased the production of income.

SWOT Analysis

SWOT analysis is a method used to find the strengths, failings, chances and menaces of the endeavor.

Strengths

First, the company has a harmonious relationship with the local community. As the first listed company in the local community, it has a deep root ( Liu,2009 ) . Close ties to local communities can enable the company to go more responsible when they handle dealingss with local communities. This simple relationship can advance the company to carry through corporate societal duty. Secondlyi??the company can quickly react to external environmental alterations. The company has strong sense of urgency, sense of endurance and comparative sensitiveness of the market reaction. The company ‘s decision-making and operations can alter rapidly and efficaciously in the face of external environment. The company can be easy to set the organisational construction and do full usage of the human, stuff and fiscal resources to the execution of societal duty.

Failings

First, the transit of the company is non convenient, which leads the high conveyance costs. Objectively talking, carry throughing corporate societal duty will convey force per unit area if the company faces the deficit of financess. Secondlyi??many employees think that the relationship between them and the concern is merely labour employment relationship and their end is to make net incomes for the endeavor, missing raising the construct of corporate societal duty.

Opportunities

First, the procedure of economic globalisation requires corporate societal duty. Since the twentieth century, on the impact of new technological revolution, more and more people ‘s eyes become really unfastened. Cooperation between different degrees of development of states has been possible and the whole universe has become a large market. Chinese unfastened policy has to accommodate to this planetary tendency of economic development. As an of import member of the universe, Chinese endeavors must accommodate to the regulations of international competition and carry through societal duty. Secondlyi??The Chinese authorities supports the company to carry through societal duty. Since reform and gap, China has been in a rapid economic growing, but often public wellness jobs, natural resource deficits, environmental pollution jobs and excavation accidents besides have negative effects on the development of the state.

Menaces

First, after fall ining the WTO, Chinese fabric endeavors face a direct and pressing job that the European states about demand the right proficient fabric and green merchandises. What is more, the company must run into demands and ordinances of the purchasers ‘ states on environmental protection, labour, safety, societal duty. Secondlyi??the development of economic globalisation will convey a batch of unsure jobs, particularly the economic crisis had a immense impact on the company, which besides brought a series of negative effects on corporate societal duty.

In a word, the company had its ain strengths and failings and faced a batch of chances and menaces. The company should do full usage of them to carry through the corporate societal duty.

Decision

From all above, it showed that Helon Co. , Ltd had fulfilled specific ethical and societal duties in the past 10 old ages. First, the company actively creates employment chances and occupations, particularly in the employment for veterans and handicapped individuals. Secondlyi??the company frequently donates supplies for the people of catastrophe countries. Thirdlyi??in staff preparation, the company is non merely good at forces, but besides concentrate on staff preparation. What is more, the company paid much attending on environmental issues and the company made full usage of the features of effluent emanations and developed a good intervention attack. And from the SWOT analysis, it besides showed the company had its ain strengths and failings and faced a batch of chances and menaces. The company should do full usage of them to carry through the corporate societal duty.