Change Management In Sony Pictures Management Essay

In 2008 Amy Pascal ( Co-Chairman, Sony Pictures Entertainment, Chairman, Motion Picture Group, Sony Pictures Entertainment ) and Michael Lynton ( Chairman & A ; CEO, Sony Pictures Entertainment ) engaged The Energy Project as a portion of an attempt to make a civilization in which employees felt energetic and aroused about coming to work every twenty-four hours. Get downing with the senior squad, our facilitators delivered our course of study to some 500 directors and leaders. More than 90 % said it has helped them convey more energy to work every twenty-four hours. About 88 % felt that it has made them more focussed and productive. We trained more than a twelve Sony internal facilitators to present our work, and by April 2010, some version of our course of study will hold been delivered to all 5500 Sony Pictures employees around the universe. A In the thick of a terrible recession, and a dramatic industry-wide diminution in DVD gross revenues, Sony expects to enter one of its most profitable old ages of all time in the financial twelvemonth stoping March 2009.A

Table OF CONTENTS

INDEX PAGE NO.

Introductionaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦ .

Literature reappraisal

Change

Why alteration direction

Discussion of Change Management Theoriesaˆ¦aˆ¦ .

Plan Do Check Act

Lewin ‘s Freeze Phases

Issues to Changeaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦..

Execution of Change Managementaˆ¦aˆ¦aˆ¦aˆ¦ .

Transformation in Sony images

Get the better ofing opposition in employeeaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦

Prolonging changeaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦

Conclusionaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦ …

Referencesaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦ .

Appendixaˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦aˆ¦ .

Introduction

Sony Pictures Entertainment ( SPE ) was once known as Columbia pictures amusement, headquartered in Culver City, CALIFORNIA. The company was founded in 1987 and it was renamed Sony images amusement in 1991. It is a subordinate of Sony Corporation of America ( SCA ) , a subordinate of Tokyo-based Sony Corporation. SPE ‘s planetary operations encompass gesture image production and distribution ; telecasting production and distribution ; digital content creative activity and distribution ; worldwide channel investings ; place amusement acquisition and distribution ; operation of studio installations ; development of new amusement merchandises, services and engineerings ; and distribution of amusement in more than 140 states. The company ‘s motto is Sony like no other. SPE recorded entire gross revenues of $ 7.6 billion for financial twelvemonth ended March 31, 2010. Cardinal people of SONY PICTURES are Howard Stringer ( Chairman, President and CEO ofA Sony Corporation ) , Michael Lynton ( Chairman & A ; CEO, Sony Pictures Entertainment ) , Amy Pascal ( Co-Chairman, Sony Pictures Entertainment, Chairman, Motion Picture Group, Sony Pictures Entertainment ) , Jeff Blake ( Vice Chairman, Sony Pictures Entertainment ) .

Sony Pictures Plaza in Culver City, California

LITERATURE REVIEW

Change:

Change is all around us in different types and classs ; it can be brought by us or can come in any manner to us.

Change is the manner through which future enters your life.

“ Future is coming fast ; we can non foretell but merely respond when we face it ” .

Steven Kerr

Why alteration direction?

Changes can come yourself or it can come in ways that give you small pick about its what, when, and how. Contending against alteration slows it down or deviate it, but it wo n’t halt it nevertheless. If you wish to win in this quickly altering new universe “ you must larn to look on alteration as a friend – 1 who presents you with an chance for growing and betterment. ”

The rate of alteration inA today ‘s worldA is invariably increasing. Everything that exists is acquiring old, have oning out and should be replaced. “ Revolutionary engineerings, consolidation, well-funded new competition, unpredictable clients, and a quickening in the gait of alteration hurled unfamiliar conditions at direction. ”

Worlds of Today’sA WorldA

The magnitude of today ‘s environmental, competitory, and planetary market alteration is unprecedented. It ‘s a really interesting and exciting universe, but it ‘s besides volatile and helter-skelter:

VolatilityA describes the economic system ‘s rate of alteration: highly fast, with explosive rushs and sudden downswings.

ChaosA describes the way of the economic system ‘s alterations: we ‘re non certain precisely where we ‘re headed, but we are singing between the assorted options at a really high velocity.

To get by with an unpredictable universe you must construct an tremendous sum of flexibleness into your organisation. While you can non foretell the hereafter, you can acquire a handle onA tendencies, which is a manner to take advantage of alteration and convert hazards intoA chances.

DISCUSSION OF CHANGE MANAGEMENT THEORIES

Plan Do Check Act

A Plan, Do, Check, Act is a rhythm of activities designed to drive uninterrupted betterment. Initially implemented in fabrication, it has wide pertinence in concern. First developed by Walter Shewhart, it was popularized by Edwards Deming. It originated in the 1920s with the eminent statistics expert Mr. Walter A. Shewhart, who introduced the construct of PLAN, DO and SEE. The late Total Quality Management ( TQM ) guru and renowned statistician W. Edwards Deming modified the Shewhart rhythm as: Plan, DO, STUDY, and ACT.PDCAA ( plan-do-check-act ) is a four-step problem-solving procedure typically used inA concern procedure betterment. It is besides called as Shewhart rhythm, Deming rhythm, PDSA ( PLAN DO STUDY ACT ) , PDCA ( PLAN DO CHECK ACT ) . It reduced error rate during execution the Plan, Do, Check, Act rhythm in manufacturing.This Act is utile for alteration direction. The PDCA rhythm should be repeated once more and once more for uninterrupted betterment.

Plan: Establish the aims and procedures necessary to present consequences in conformity with the expected end product. By doing the expected end product the focal point, it differs from other techniques in that the completeness and truth of theA specification is besides portion of the betterment.

PROCEDURE- Recognize an chance and program a alteration.

Bashs: Implement the new procedures. Often on a little graduated table if possible.

PROCEDURE- Executes the program, taking little stairss in controlled fortunes.

Check: Measure the new procedures and compare the consequences against the expected consequences to determine any differences.

PROCEDURE- Review the trial, analyze the consequences and place what you ‘ve learned.

Act: Analyse the differences to find their cause. Each will be portion of either one or more of the P-D-C-A stairss. Determine where to use alterations that will include betterment. When a base on balls through these four stairss does non ensue in the demand to better, polish the range to which PDCA is applied until there is a program that involves betterment.

PROCEDURE- Take action to standardise or better the procedure.

Benefits of the PDCA rhythm:

day-to-day routine management-for the single and/or the squad,

problem-solving procedure,

undertaking direction,

uninterrupted development,

seller development,

human resources development,

new merchandise development, and

procedure tests

Lewin ‘s Freeze Phases-

In the early twentieth century, the psychologist Kurt Lewin developed the theoretical account – known as “ Lewin ‘s Freeze Phases ” – and which still forms the implicit in footing of many alteration direction theories theoretical accounts and schemes for pull offing alteration.

His theoretical account suggests that alteration involves a move from one inactive province via a province of activity to another inactive position quo -and all this via a three-stage procedure of pull offing alteration: unfreezing, altering and re-freezing.

Unfreezing: Faced with a quandary or disconfirmation, the person or group becomes cognizant of a demand to alter.

Changing: The state of affairs is diagnosed and new theoretical accounts of behaviors are explored and tested.

Refreezing: Application of new behavior is evaluated, and if reinforcing, adopted in figure 1 summarizes the stairss and procedures involved in planned alteration through action research. Action research is depicted as a cyclical procedure of alteration.

Figure

Kurt Lewin ‘s alteration theoretical account recognizes that people derive a strong sense of individuality to from their environment. It besides recognizes that they like the safety, comfort and feeling of control within their environment.

Issue TO CHANGE

Our CEO, Tony Schwartz foremost met with Sony Pictures Entertainment ( SPE ) co-CEOs, Michael Lynton and Amy Pascal, in the summer of 2007. Pascal and Lynton saw the work of the Energy Project as a manner to convey to life their vision of doing Sony the most desirable studio to work for and of constructing a civilization of high battle. Initially, Tony worked with Lynton and Pascal and their squad of 17 direct studies. The initial focal point was on how they managed their ain energy separately, and as an integral squad. This senior group found our course of study sufficiently valuable that they asked to brong it to the top 500 executives, all frailty president or above.

A A 2007 Towers Perrin study of about 90,000 employees worldwide, for case, found that merely 21 % felt to the full engaged at work and about 40 % were disenchanted or disengaged. That negativeness has a direct impact on the bottom line. Towers Perrin found that companies with low degrees of employee battle had a 33 % one-year diminution in runing income and an 11 % one-year diminution in net incomes growing. Those with high battle, on the other manus, reported a 19 % addition in runing income and 28 % growing in net incomes per portion.

About a decennary ago, the Energy Project, the company I head, began to turn to work public presentation and the job of employee detachment. We still believe that digesting organisational alteration is possible merely if persons alter their attitudes and behaviours first.A We ‘ve come to understand that it ‘s non possible to bring forth permanent cultural alteration without deeply affecting an organisation ‘s senior leading.

IMPLEMENTATION OF CHANGE MANAGEMENT

Once people understand how their supply of available energy is influenced by the picks they make, they can larn new schemes that increase the fuel in their armored combat vehicles and hike their productiveness. A

A They include patterns such as closing down your electronic mail for a twosome of hours during the twenty-four hours, so you can undertake of import or complex undertakings without deflecting breaks, or taking a day-to-day 3A PMA walk to acquire an emotional and mental breathing place.

Two cardinal shifts-

A We encouraged Sony to do two cardinal displacements in the manner it manages employees.

We besides created a three -day version of a new manner of working that included a reclamation twenty-four hours that provided participants with specific techniques to better the quality, measure and focal point of their energy. This twenty-four hours featured single consults with a dietician, exercise physiologist and massage healer every bit good as group circuit preparation, yoga and speculation. Group coaching was offered during the 3 twenty-four hours Sessionss and so on twice more two and four hebdomads after the terminal of the session. The intent of the coaching was to back up the participants in successfully establishing and prolonging the rites they built one time they had returned to the challenges of their day-to-day life. Tony continued to work with Pascal and Lynton a senior squad on a quarterly footing throughout 2008 to assist them pattern the behaviours they learned and to drive the work down through their ain squads.

Transformation IN SONY PICTURES

Sony images went through a transmutation in order to encompass energy edifice and renewing rites at all degrees.

Out of the 3000 employees of the 6300 employees of Sony have gone through the energy direction plan.

This summer 1700 more will be covered from Europe, Singapore, and Latin America.

OVERCOMING RESISTANCE IN EMPLOYEE

The reaction of the plan has been overpoweringly positive.

88 % of the participants say, it has made them more focussed and productive.

Some 90 % of them reported that as a consequence of the work, they began conveying higher degrees of energy to work every twenty-four hours.

84 % say they feel better and are able to pull off their occupation ‘s demands and are more occupied at work.

Sony ‘s leaders believe that these alterations have helped hike the company ‘s public presentation.

E.g. in malice of recession besides Sony images had its most profitable twelvemonth of all time in 2008 and one of its highest gross old ages in 2009.

SUSTAINING Change

For prolonging alteration of the Sony Pictures, there are some of import points which must maintain in head. These are as under:

Employee should be extremely engaged.

Employee should be friendly.

High public presentation civilization.

As a leader, you have myriad chances to put the right context for your employees to refill their energy. It ‘s all about supplying illustrations for others and making a safe environment.

DOS AND DON’TS FOR IMPLEMENTATION OF CULTURAL CHANGE

“ Management is making things right ; Leadership is making the right things. ”

-Peter Drucker

STRATEGIES OF A POSITIVE CHANGE

So that Sony images can come on.

Decision

Change STARTS AT THE TOP AND BEGINS ON DAY 1.

Real CHANGE HAPPENS AT THE BOTTOM.

IN ORDER TO CHANGE OTHERS FIRST YOU SHOULD YOURSELF AS LYNTON AND PASCAL DID.

E.Q IS ONE OF THE KEY ELEMENTS TOWARDS POSITIVE BEHAVIOURAL CHANGE WHICH ULTIMATELY LEADS TO THE GOAL OF A SUCCESSFUL CHANGE MANAGEMENT.

Strong CULTURAL VALUES ACTS AS A MAGNET IN THE SUCCESS OF A COMPANY WHICH BINDS AN EMPLOYEE IRRESPECTIVE OF THE EXTERNAL FACTORS LIKE RECESSION OR ECONOMY.