Case Study Aquaculture Analysis Marketing Essay

This concern program was prepared on behalf of the members of the PQR Aquaculture Group ( OAG ) . The intent of the program was to find the feasibleness of developing an economic and environmentally sustainable aquaculture and fish distribution venture based on fish stock produced and provided by pastoralists in the PQR part.

During the class of the planning procedure, members of the OAG pool have been carry oning tests at their several belongingss to find the capacity of selected fresh water cosmetic fish ( helleris, mollies and comets ) to engender and turn in the conditions likely to be experienced throughout a “ normal ” twelvemonth. These tests will finally find the abilities of single pastoralists to bring forth suited quality fish stock for selling and distribution by the venture.

This concern program is based on the construct that a company ( OAG ) be established to supply a selling and distribution map for cosmetic fresh water fish and other merchandise ( including, potentially, advanced native juvenile nutrient fish ) supplied by pastoralists in the PQR Region of Eastern India. The company will besides supply proficient advice to manufacturers, enabling them to successfully engender, turn and present fish stock which will be appropriate to the mark markets which OAG will seek to work.

Recognition

We express our deep sense of gratitude to, Name of usher, Project Advisor, for his valuable counsel and changeless unfailing encouragement for finishing this undertaking.

We are besides thankful to our friends for indefatigably and patiently prosecuting us to complete this study without whose aid completion of the undertaking study was the following thing to impossible.

Last, but non the least, We give our sincere thanks to Name of enterprenuer, for giving us the chance and making a nice work environment for us to finish our Business Plan study within the stipulated period of clip.

Finally, I would wish to thank Mr. Name of enterprenuer for supplying us proper environment for the completion of the study.

Name of pupils

Table OF CONTENTS

ABSTRACT I

ACKNOWLEDGEMENT two

Table OF CONTENTS three

1. GENERAL INFORMATION four

2. Details OF THE PROPOSED PROJECT six

2.1.Land and Building: six

2.2.Machineries / Equipments: six

2.3. Assorted Fixed Assets: seven

2.4. Preliminary and Pre Operative Expenses: seven

2.5 Working Capital: seven

3. MARKET POTENTIAL nine

3.1. Present Demand and Supply of the Product Competition: nine

3.2 Target Clients: nine

3.3 Marketing Scheme: nine

4. Fabrication Procedure ten

4.1 Technical Know How Availability: ten

4.2 Stairss by Step Description: ten

5. Production SCHEDULE twelve

5.1Number of Working Days per Annum: twelve

5.2Number of Working Shifts: twelve

5.2.1 Gross saless Gross: twelve

5.2.2 Utilities: twelve

5.2.3 Salaries/Wages: twelve

5.2.4 Repairs and Maintance: thirteen

5.2.5 Selling and Distrubution Expenses: thirteen

5.2.6 Administrative Expenses: thirteen

5.2.7Interest: thirteen

5.2.8Depreciation: thirteen

5.2.9Misc. Expenses: fourteen

5.2.10Rent: fourteen

5.2.11Total Cost of the Undertaking: fourteen

5.2.12Means Of Finance: fourteen

6. PROFIBILTY PROJECTIONS fifteen

1. GENERAL INFORMATION

Name of the Entrepreneurs:

Proposed Undertaking:

Aquaculture

Major Product / Services:

Fish provision, Fish Marketing & A ; Fish merchandises

Proposed Locations:

Orissa/ Jharkhand /West Bengal / Andra Pradesh

Type of Organization:

Fisheries Organization

ENTREPRENUER PROFILE:

Name:

Educational Qualification: Bachelor of Technology

Technical Skills: C, C++ , Oracle, JAVA

Name:

Educational Qualification: Bachelor of Technology

Technical Skills: C, C++ , Oracle

Name:

Educational Qualification: Bachelor of Technology

Technical Skills: C, C++ , Networking.

Type OF THE PRODUCT / SERVICES:

Type of the Undertaking:

To supply a selling and distribution map for cosmetic fresh water fish and other merchandise.

Product / Services Description:

It is a fish development farm. Our Farm cultivates a broad Varity of fishes of different bomber continents. We supply the fish to different provinces with in our locality, with a promise of good service with in the given clip bound.

Major Consumers:

Jobbers, Retailers, Consumers, Clubs & A ; Associations.

Promoters:

Major Promoter of our undertaking will be loans taken from Bankss.

Capital from dependable and Supportive Capital Ventures.

Mac Hi Tech, Trichur, Tamil Nadu.

2. Details OF THE PROPOSED PROJECT

It is proposed that OAG be established to supply a selling and distribution map for cosmetic fresh water fish and other merchandise ( including, potentially, advanced native juvenile nutrient fish ) supplied by pastoralists in the PQR Region of Eastern India. The company will besides supply proficient advice to manufacturers, enabling them to successfully engender, turn and present fish stock which will be appropriate to the mark markets which OAG will seek to work.

Land and Building:

Sr. No.

Particular

Area Required

Entire Value

Remarks

1.

2.

Land

Building

3 Estates

2000sqFt

Rs. 5,00,000

Rs. 1,40,000

Sum:

Rs. 7,40,000

Machineries / Equipments:

Sr. No.

Description

Nos. Required

Rate ( Rs. )

Entire Value ( Rs. )

1.

Computer

5

20,000

1,00,000

2.

Printer

2

3,000

6,000

3.

Scanner

2

4,000

8,000

4.

Facsimile

1

5,000

5,000

5.

Motor pump

1

10,000

10,000

Sum:

1,29,000

2.3. Assorted Fixed Assetss:

Sr. No.

Description

Nos. Required

Rate ( Rs. )

Entire Value ( Rs. )

1.

Furniture

T ( 5 ) , C ( 5 )

1,000

10,000

2.

Coffee Maker

1

5,000

5,000

3.

A.C.

2

20,000

40,000

Sum:

45,000

2.4. Preliminary and Pre Operative Expenses:

Sr. No.

Particulars

Amount ( Rs. )

Remarks

1.

2.

3.

Interest during execution

Constitution

Expenses

Start-Up

Expenses

1,70,000

Misc. disbursals

Entire

1,70,000

2.5 Working Capital:

Sr. No.

Item

Rs.

1.

2.

3.

4.

Fish for cultivation

Salary/Labour

Rent

Interest on loan

30,000/year

5,000/labour/month

2,40,000/year

3,00,000/year

3. MARKET POTENTIAL

3.1. Present Demand and Supply of the Product Competition:

The demand of Aquaculture now a twenty-four hours is really high due to the addition in demand rate of fish in international market. Besides now peoples are really much interested in maintaining fish tanks in their houses to for show.

The major typical competences of OAG and the manufacturers group are:

aa‚¬A? Natural resource handiness of both H2O and land suitable for engendering and turning cosmetic fish and advanced native juvenile nutrient fish

aa‚¬A? A capacity to rapidly and dramatically spread out production ( extra measures and new species ) by inscribing extra manufacturers and/or spread outing the activities of bing manufacturers and

aa‚¬A? An confederation with an experient aquaculture concern, Simco Fisheries Pty Ltd

3.2 Target Clients:

Our chief mark clients are Wholesalers, Retailers, Consumers, Exporters and local markets.

3.3 Marketing Scheme:

OAG ‘s intent is to market the fish produced by pastoralists in the PQR part. Its cardinal focal point is to develop strong relationships with bing jobbers to go their provider of pick. A secondary, but financially important, concentrate will be to develop new methods of distribution to make retail merchants and terminal consumers.

4. Fabrication Procedure

4.1 Technical Know How Availability:

It is anticipated that research and development will be an on-going procedure that will be undertaken by the pastoralist manufacturers. OAG will supply proficient aid and expertness every bit needed, peculiarly during the start-up stage for manufacturers. In the first twelvemonth, this aid will be provided by the General Manager who must hence hold a sound cognition base in aquaculture and a good job work outing aptitude.

From old ages 2 to 5 inclusive, OAG will hold the services of a Technical Expert to help manufacturers in species choice, bloodstock, H2O direction, disease direction and related proficient affairs and to guarantee rapid development of new manufacturers and new species. During this period, manufacturers ‘ expertness will develop as their fish-farming patterns stabilize.

It is envisaged that the manufacturer group will be self-supporting technically from twelvemonth 6 and that there will be sufficient expertness to go on development of new species and manufacturers without holding to name on external advice.

4.2 Stairss by Step Description:

Constitution of a selling and distribution organisation ( OAG ) for cosmetic fresh water fish ( and, later, advanced native juvenile nutrient fish ) supplied by pastoralists in the PQR Region ;

OAG would supply proficient advice and support to manufacturers – but its primary function would be selling ;

OAG ‘s installations, for acclimatisation, consolidation and distribution of fish stock, should be in Car Narvon.

OAG ‘s primary selling scheme will be to develop strong relationships with bing Indian jobbers. Secondary schemes will affect development of new methods of distribution to make retail merchants and end consumers ;

OAG will promote the enlargement of production resources by promoting more pastoralists to develop installations and by helping bing manufacturers to regularly duplicate production capacity ;

OAG would be managed by an single with good selling experience and with proficient accomplishments in aquaculture and, sooner, in genteelness and turning freshwater ornamentals ;

OAG would be owned by those pastoralists and other groups involved in the initial development of the concern. Manufacturers of fish stock who become involved at subsequently phases may or may non be offered chances to put in the company, depending on the positions of bing stockholders ;

OAG ‘s support demands would be met by parts of portion capital.

5. Production Agenda

Number of Working Days per Annum:

The Firm will stay unfastened for all weekdays except Sundays and National vacations.

Number of Working Shifts:

Since it is a service and solution house it does non follow any displacement system instead it has working hours from 9:00am to 6:00 autopsy.

5.2.1 Gross saless Gross:

The gross revenues gross of the concern depends on the sale of fish from the farm per annum.

5.2.2 Utilities:

Sr. No.

Particulars

Annual Expenditure ( Rs )

Remarks

1.

2.

3.

4.

Power/Electricity

Water

Coal/Oil/Stream

Any other point

1,00,000

10,000

— — — — –

50,000

Entire

1,60,000

5.2.3 Salaries/Wages:

Sr.

No.

Particulars

No.

Wages/Salaries per Month ( Rs. )

Annual

Expenses ( Rs )

1.

2.

3.

4.

5.

Skilled

Semi Skilled

Unskilled

Office Staff

Any Other

15

3

20,000

5,000

36,00,000

1,80,000

Entire

37,80,000

5.2.4 Repairs and Maintance:

Sr.

No.

Particulars

Amount ( Rs )

1.

Computer and Electronic goods

20,000

5.2.5 Selling and Distrubution Expenses:

Sr.

No

Particulars

Amount ( Rs )

Remarks

1.

2.

3.

Promotion Expenses

Traveling

Cargo

Entire

1,00,000

50,000

10,000

1,60,000

5.2.6 Administrative Expenses:

Sr.

No

Particulars

Amount ( Rs )

Remarks

1.

2.

3.

Stationery & A ; Printing

Post/Telephone/Telegrams

Entertainment Expenses

Entire

20,000

50,000

20,000

90,000

Interest:

Year

Outstanding

Loan Amount ( Rs )

Interest

Installment ( Rs )

Balance ( Rs )

1

40,00,000

4,00,000

5,00,000

44,00,000

Depreciation:

Sr.

No.

Type of Asset

Cost of Asset

Expected Life

Depreciation

1.

Computer

30,000

5 year

15,000

Misc. Expenses:

Sr.

No.

Description

Cost

1.

Furniture

40,000

2.

Coffee Maker

5,000

3.

A.C.

1,00,000

Entire

1,45,000

Rent:

Sr.

No.

Item

Rs.

1.

2.

3.

4.

Building

Electricity

Water

Telephone

2,40,000

1,00,000

10,000

50,000

Entire

3,60,000

Entire Cost of the Undertaking:

Sr. No.

Particulars

Entire Value ( Rs. )

1.

2.

3.

Fixed Capital

( Entire if point No.2.1,2.2,2.3 )

Working Capital border

( Sum of point No. 2.5 )

Preliminary & A ; Pre-operative

Expenses

( Sum of point No. 2.4 )

9,14,000

5,90,000

1,60,000

Entire

16,64,000

Meanss Of Finance:

Sr. No.

Particulars

Sum

( Rs. )

Remarks

1.

2.

3.

4.

Own Investing

Term Loan

Working Capital Loan

Any Other Beginning

10,00,000

15,00,000

Sum:

25,00,000

6. PROFIBILTY Projection

Sr. No.

Particulars

Amount ( Rs. )

A.

B.

I )

two )

three )

four )

V )

six )

seven )

eight )

nine )

ten )

C.

D.

Tocopherol.

Sale Realization

Cost of Manufacturing/

Servicing

Raw Material

Utilities

Salaries/Wages

Repairs & A ; Maintenance

Selling & A ; Distribution

Expenses

Administrative Expenses

Interest

Rent

Depreciation

Misc. Expenses

Entire

Gross Profit/Loss ( A-B )

Income-tax

Net Profit/Loss

1,00,00,000

6,85,000

1,60,000

37,80,000

20,000

1,60,000

90,000

4,00,000

2,40,000

3,42,000

1,45,000

60,22,000

43,78,000

13,93,000

30,85,000